Global Augmented Reality Market – Industry Trends and Forecast to 2031

Global Augmented Reality Market, By Type (Marker-Based Augmented Reality, Anchor-Based AR Technology, and Marker-Less Augmented Reality), Technology (Monitor-Based Technology and Near-Eye-Based Technology), Offering (Hardware and Software), Device Type (Augmented Reality Devices, Head-Up Display and Handheld Device), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace and Defense, Energy, Automotive and Others) – Industry Trends and Forecast to 2031.

Augmented Reality Market Analysis and Size

The augmented reality market continues its upward trajectory fueled by advancements in technology. The latest innovations are pushing boundaries, offering immersive experiences across various industries. With the integration of AI and IoT, AR is witnessing unprecedented growth, driving demand for applications in gaming, education, healthcare, and beyond. This surge indicates a promising future where AR becomes ubiquitous in our daily lives.

For instance, in 2022, Snapchat unveiled augmented reality shopping features such as the Dress Up tool. Leveraging Snapchat's advanced tech, brand shops could create AR Lenses enabling customers to virtually try on shoes or apparel, enhancing the online shopping experience.

The global augmented reality market size was valued at USD 55.30 billion in 2023, is projected to reach USD 806.90 billion by 2031, with a CAGR of 39.8% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation       

Market Definition

Augmented Reality (AR) integrates digital information with the user's environment in real-time, enhancing their perception of reality. Through devices such as smartphones or AR glasses, virtual elements are superimposed onto the physical world, offering interactive experiences. AR applications span various fields, from gaming and education to healthcare and retail, revolutionizing how we interact with technology and perceive our surroundings.

Augmented Reality Market Dynamics

Drivers

• Growing Demand in Gaming and Entertainment Industry

The success of AR gaming experiences such as Pokémon GO exemplifies the vast potential of AR in the gaming and entertainment sector, spurring heightened investment and innovation. Pokémon GO, launched in 2016, amassed millions of players worldwide, showcasing how AR technology can seamlessly blend digital content with real-world environments, creating immersive and engaging experiences. This success has catalyzed further development and adoption of augmented reality game, driving the expansion of the market.

• Integration with IoT and AI

Integration of AR with other emerging technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI) is opening up new possibilities for innovative applications and services. For instance, AR glasses integrated with IoT sensors can provide real-time data overlays, enhancing industrial maintenance efficiency. AI algorithms analyze this data, predicting machinery failures. This integration optimizes workflows, reduces downtime, and improves safety. Such synergies exemplify how AR, IoT, and AI collectively propel innovation and market growth across diverse sectors.

Opportunities

• Expansion of E-commerce and Retail

AR is revolutionizing the retail industry by enabling virtual try-on experiences, product visualization, and interactive shopping experiences, thereby enhancing customer engagement and driving sales.  For instance, cosmetics brands such as Sephora utilize AR apps allowing customers to virtually try on makeup before purchase, enhancing engagement and reducing returns. Such immersive experiences drive sales by providing customers with a personalized and convenient way to explore products, thus creating significant opportunities for retailers to innovate and thrive in the digital marketplace.

• Rise of Smart Glasses

The development of AR-enabled smart glasses by companies such as Microsoft, Google, and Magic Leap is expected to further fuel the growth of the AR market by offering more immersive and hands-free AR experiences. For instance, Microsoft's HoloLens enables users to overlay holographic images onto the real world for applications such as remote assistance and training, transforming industries such as manufacturing and healthcare. This innovation opens avenues for enhanced productivity, efficiency, and creativity across various sectors.

Restraints/Challenges

• High Cost of Implementation

The high cost of implementing AR solutions, particularly for enterprise applications, acts as a significant hindrance to market growth. Without assured ROI or industry success stories, businesses remain hesitant to invest in AR technology. This reluctance inhibits market expansion and adoption across various sectors, impeding the broader integration of AR into business operations.

• Privacy Concerns among Consumer

Privacy concerns in AR, involving the collection of personal data such as location and visuals, hinder market growth. Users' reluctance due to potential data breaches and regulatory risks reduces trust. Without robust privacy measures, AR adoption faces significant barriers, impeding its potential expansion across industries and limiting its societal integration.   

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In January 2024, Apple Inc. announced the release date of its highly anticipated Vision Pro headset, slated for February 2nd in the U.S. Featuring the cutting-edge R1 chip, it accelerates sensor data processing. To mitigate weight concerns, an external battery is included, offering up to 2 hours of runtime for users
• In July 2023, Apple, Inc. launched the immersive Deep Field AR app tailored for students. Utilizing the Deep Field iPad app alongside the Apple Pencil, users can experiment with vibrant colors, textures, and shapes, fostering creativity in drawing flora and fauna in an engaging digital environment
• In June 2023, Apple Inc. debuted the Apple Vision Pro, equipped with visionOS, the pioneering spatial operating system enabling users to interact with digital content via an ultra-high-resolution display system, setting new standards in immersive experiences and content interaction
• In February 2023, Xiaomi Corporation unveiled a prototype of augmented reality glasses boasting a "retina-level display," providing users with unparalleled clarity in perceiving virtual objects, akin to physical ones, potentially revolutionizing the user experience in augmented reality applications and digital interactions

Augmented Reality Market Scope

The market is segmented on the basis of type, technology, offering, device type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Marker-Based Augmented Reality
• Anchor-Based AR Technology
• Marker-Less Augmented Reality

 Technology

• Monitor-Based Technology
• Near-Eye-Based Technology

 Offering

• Hardware
• Software

 Device Type

• Augmented Reality Devices
• Head-Up Display
• Handheld Device

Application

• Consumer
• Commercial
• Enterprise
• Healthcare
• Aerospace and Defense
• Energy
• Automotive
• Others

Augmented Reality Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, technology, offering, device type and application as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is expected to dominate the augmented reality market, maintaining its trend of dominance in the forecast period. The presence of major key players in this region fosters market growth, driving innovation and technological advancement in augmented reality applications across various industries.

Asia-Pacific will score the highest CAGR in the augmented reality market for the forecast period, driven by increased adoption across various end user verticals. This surge in application reflects the region's dynamic embrace of AR technology, propelling growth and innovation in diverse sectors.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Augmented Reality Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Atheer, Inc. (U.S.)
• Augmate Corporation (U.S.)
• Hewlett Packard Enterprise Development LP (U.S.)
• Blippar Group Limited (U.S.)
•  EON Reality (U.S.)
• Inglobe Technologies (Italy)
• JBK Consulting (U.S.)
• Kudan (Japan)
• Magic Leap, Inc. (U.S.)
• 3D Cloud by Marxent (U.S.)
• Mortar Studios (Australia)
• PTC (U.S)
• Scope AR. (U.S.)
• Upskill (U.S.)
• ViewAR GmbH. (Germany)
• weAR Srl (Italy)
• Wikitude (Germany)
• Zugara, Inc. (U.S.)