Global Digital Out of Home Market – Industry Trends and Forecast to 2026

  • Semiconductors and Electronics
  • Upcoming Report
  • Nov 2019
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Digital Out of Home Market By Product (Billboard, Street Furniture, Transit and Others), Application (Indoor, Outdoor, Displays Used in Digital Out of Home Advertising), Vertical (Commercial, Infrastructural Institutional, Other Verticals) Geography (North America, Europe, Asia-Pacific, Europe, South America, Middle East and Africa) – Industry Trends and Forecast to 2026

Market Analysis: Global Digital Out of Home Market

Global digital out of home market is growing at a healthy CAGR of 12.03% during the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017. Less usage of paper has increased driven the market. Increasing demand for the audio-visual transit advertising will boost this market growth.

Market Definition: Global Digital Out of Home Market

Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes. Advertisers are increasingly opting for electronic out - of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.

Market Drivers

  • Increasing expenditure on programmatic advertising will boost this market growth
  • Its cost-effective medium in promoting and branding any product or services also acts as a market driver  
  • Focus on business intelligence and prevailing market competitiveness will uplift the market growth
  • Recent technological developments is another factor driving this market growth

Market Restraints

  • Lack of real time and detailed consumption data will restrict the growth of the market
  • Enhancing trend of online/broadcast advertisement will hinder this market growth
  • Volatile cost of digital out of home advertising is another factor restricting the market growth

Segmentation: Global Digital Out of Home Market

By Product

  • Billboard
  • Street Furniture
  •  Transit

By Application

  • Indoor
  • Outdoor
  • Displays Used in Digital Out of Home Advertising

    • LCD
    • OLED Display
    • Direct-View Fine-Pixel Led
    • Direct-View Large-Pixel Led
    •  E-Paper Display

By Vertical

  • Commercial

    • Retail
    • Corporate and Government
    • Healthcare
    • Hospitality

  • Infrastructural

    • Transportation
    • Entertainment

  • Institutional

    • Banking, Financial Services, and Insurance (BFSI)
    • Education

  • Other Verticals

By Geography

  • North America

    • U.S.
    • Canada
    • Mexico

  • South America

    • Brazil
    • Argentina
    • Rest of South America

  • Europe

    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Turkey
    • Belgium
    • Netherlands
    • Switzerland
    • Rest of Europe

  • Asia-Pacific

    • Japan
    • China
    • South Korea
    • India
    • Australia
    • Singapore
    • Thailand
    • Malaysia
    • Indonesia
    • Philippines
    • Rest of Asia-Pacific

  • Middle East & Africa

    • South Africa
    • Egypt
    • Saudi Arabia
    • United Arab Emirates
    • Israel
    • Rest of Middle East & Africa

Key Developments in the Market:

  • In September 2019, Skoda launched real time programmatic for OOH campaign, DOOH to deliver real-time vehicle recognition ads for the very first time in India with the help of intelligent ML-AI algorithms. This will help company to create brand awareness
  • In June 2017, Lamar Advertising and Paramount Pictures (US), revealed a dynamic, Digital Out of Home Technology (DOOH) advertising campaign promoting their film "Transformers" The Last Knight”. The business provides customized, contextually relevant advertisements based on make and model of the upcoming  car's using its digital billboard network in combination with vehicle recognition software

Competitive Analysis:

Global digital out of home market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of global digital out of home market for Global, Europe, North America, Asia Pacific, South America and Middle East & Africa.

Key Market Competitors:

Some of the major players operating global digital out of home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc., , Mvix(USA), Inc., Ayuda Media Systems, DEEPSKY CORPORATION LTD, Shenzhen AOTO Electronics Co., Ltd., Fairway Outdoor Advertising, LIGHTBOX OOH VIDEO NETWORK, Primedia Outdoor (Pty) Ltd. among others.

Research Methodology: Global Digital Out of Home Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Reasons to Purchase this Report

  • Current and future of global digital out of home market outlook in the developed and emerging markets
  • The segment that is expected to dominate the market as well as the segment which holds highest CAGR in the forecast period
  • Regions/Countries that are expected to witness the fastest growth rates during the forecast period
  • The latest developments, market shares, and strategies that are employed by the major market players

Customization of the Report:

  • All segmentation provided above in this report is represented at country level
  • All products covered in the market, product volume and average selling prices will be included as customizable options which may incur no or minimal additional cost (depends on customization)


SKU-

Please fill in the below form for detailed Table of Content

Please fill in the below form for detailed List of Table

Please fill in the below form for detailed List of Figure

CHOOSE LICENCE TYPE
  • 7000.00
  • 4800.00
  • 3000.00
  • 8000.00
  • 12000.00
Why Choose Us
Unlocking New Opportunities on this Report Post Covid-19