Global Digital Out of Home Market, By Product (Billboard, Street Furniture, Transit and Others), Application (Indoor, Outdoor, Displays Used in Digital Out of Home Advertising), Vertical (Commercial, Infrastructural Institutional, Other Verticals), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.
Market Analysis and Insights : Global Digital Out of Home Market
The digital out of home market is expected to witness market growth at a rate of 10.86% in the forecast period of 2021 to 2028. Data Bridge Market Research report on digital out of home market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The increase in the use of product in various industries globally is escalating the growth of digital out of home market.
Digital out of home refers to a type of advertisement that tends to reach the consumers through digital billboards at subways, street furniture, bus stops, and airports, among others, when they are out of their homes. The advertisement improves brand recognition. These digital billboards display multiple commercials in a single screen. The advertisers for digital out of home advertising involve retailers, food and beverages, automobile, and entertainment among others.
The rise in spending on programmatic advertising across the globe acts as one of the major factors driving the growth of digital out of home market. The surge in infrastructure investments in emerging countries with improved digital out of home advertising space, and increase in acceptance of audio-visual transit advertising accelerate the market growth. The continuous technological innovations in display technologies and rise in focus on business intelligence further influence the market. Additionally, rapid industrialization, demand for internet of things (IoT), increase in investments, and emergence of the cloud platform positively affect the digital out of home market. Furthermore, rise in acceptance of audio-visual transit advertising, and usage of virtual and augmented reality in digital out of home advertising extend profitable opportunities to the market players in the forecast period of 2021 to 2028.
On the other hand, trend of online/broadcast advertisement, and issues with developing equipment suitable for all weather conditions are expected to obstruct the market growth. Lack of standards for interoperability between devices are projected to challenge the digital out of home market in the forecast period of 2021-2028.
This digital out of home market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info digital out of home market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Digital Out of Home Market Scope and Market Size
The digital out of home market is segmented on the basis of type, application and vertical. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of type, the digital out of home market is segmented into billboard, street furniture, transit and others.
- On the basis of application, the digital out of home market is segmented into indoor, outdoor, and displays used in digital out of home advertising. Displays used in digital out of home advertising are further segmented into LCD, OLED display, direct-view fine-pixel led, direct-view large-pixel led and e-paper display.
- On the basis of vertical, the digital out of home market is segmented into commercial, infrastructural institutional and other verticals. Commercial is further segmented into retail, corporate and, government, healthcare and hospitality. Infrastructural is further segmented into transportation and entertainment.
Digital Out of Home Market Country Level Analysis
The digital out of home market is analyzed and market size, volume information is provided by country, type, application and vertical as referenced above.
The countries covered in the global digital out of home market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the digital out of home market due to the presence of technologically advanced devices and equipment within the region. Asia-Pacific is expected to witness significant growth during the forecast period of 2021 to 2028 because of the increase in the GDP in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Digital Out of Home Market Share Analysis
The digital out of home market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to digital out of home market.
The major players covered in the digital out of home market report are OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc., , Mvix(USA), Inc., Ayuda Media Systems, DEEPSKY CORPORATION LTD, Shenzhen AOTO Electronics Co., Ltd., Fairway Outdoor Advertising, LIGHTBOX OOH VIDEO NETWORK, Primedia Outdoor (Pty) Ltd., JCDecaux, Lamar Advertising Company, and Clear Channel Outdoor, LLC., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.