Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRGlobal Digital Ovulation Test Kit Market, By Product Type (Urine Based Test Ovulation Test Kit, Test Strip Method, Mid-Stream Method, Saliva Based Test Ovulation Test Kit, Salivary Ferning Kits), End User (Hospitals, Clinics, Diagnostic Centers, Fertility Centers, Home Care, Others), Distribution Channel (Hypermarkets and Supermarkets, Online Sales, Pharmacies and Drugstores, Gynecology and Fertility Clinics, Other), Type (Rapid Test Kits, Normal Test Kits) – Industry Trends and Forecast to 2029.
Digital Ovulation Test Kit Market Analysis and Size
The digital ovulation test kit is expanding as a result of rising first-time pregnancy ages, rising populations of women of reproductive age, and rising gynaecological practises. Due to a larger propensity for delaying first pregnancy, the OECD reports that the average age at which women give birth currently is 30 or higher. The age at which women give birth has altered as a result of changing lifestyles, with women becoming more autonomous and delaying motherhood until they are older.
Data Bridge Market Research analyses that the digital ovulation test kit market which was USD 180 million in 2021, would rocket up to USD 313.93 million by 2029, and is expected to undergo a CAGR of 7.20% during the forecast period 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Digital Ovulation Test Kit Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2014 - 2019) |
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Quantitative Units |
Revenue in USD Million, Volumes in Units, Pricing in USD |
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Segments Covered |
Product Type (Urine Based Test Ovulation Test Kit, Test Strip Method, Mid-Stream Method, Saliva Based Test Ovulation Test Kit, Salivary Ferning Kits), End User (Hospitals, Clinics, Diagnostic Centers, Fertility Centers, Home Care, Others), Distribution Channel (Hypermarkets and Supermarkets, Online Sales, Pharmacies and Drugstores, Gynecology and Fertility Clinics, Other), Type (Rapid Test Kits, Normal Test Kits) |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Market Players Covered |
CIGA Healthcare Ltd. (U.K.), Quidel Corporation (U.S.), Runbio Biotech Co. Ltd. (China), Egens Group (China), ROHTO Pharmaceutical Co.,Ltd. (Japan), SPD Group (Japan), Abbott (U.S.), Church & Dwight Co., Inc. (U.S.), Prestige Consumer Healthcare, Inc. (U.S.), HILIN LIFE PRODUCTS. USA. (U.S.), Fairhaven Health (U.S.), Geratherm Medical AG (Germany) |
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Market Opportunities |
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Market Definition
It has been demonstrated that the digital ovulation test can assist you in becoming pregnant. It is a simple urine test that detects the crucial fertility hormone luteinizing hormone (LH), which increases quickly 24 to 36 hours before ovulation.
Global Digital Ovulation Test Kit Market Dynamics
Drivers
- Increasing usage of kits
The market for digital ovulation test kits is expected to rise over the forecast period of 2022–2029 due to increasing usage of kits due to their accuracy, ease of availability in local medical stores, rising first-time pregnancy age, and lowering fertility rates globally. However, the market for digital ovulation test kits will experience tremendous development potential during the forecast period due to the increasing applications from emerging economies and the introduction of kits for ovulation and pregnancy testing. This will boost the market growth.
- Rising prevalence of sustaining a pregnancy
Globally, the prevalence of sustaining a pregnancy due to health problems, ageing, or other circumstances is anticipated to considerably contribute to market growth. The ease of use, ease of setup, near-accuracy of the results, and other aspects of these kits will boost demand for digital ovulation test kits over the forecast period.
Opportunities
- Rise in awareness of fertility tests
The digital ovulation test kit market's growth is fuelled by an increasing focus on brand protection and increasing awareness of fertility testing. This will provide beneficial opportunities for the digital ovulation test kit market growth.
Moreover, increasing the number of emerging markets and new product launches will further provide beneficial opportunities for the growth of the digital ovulation test kit market during the forecast period.
Restraints/Challenges
- Lack of predictive power
On the other hand, test kits' lack of predictive power will obstruct the market's growth rate. The dearth of skilled professionals and lack of healthcare infrastructure in developing economies will challenge the digital ovulation test kit market.
- High cost
However, the low precision of ovulation testing kits and the expensive cost of ovulation testing equipment may limit market expansion.
This digital ovulation test kit market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital ovulation test kit market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact
COVID-19 had a sharp increase in the ovulation test kit market. People typically stayed at home and took an extended break from their jobs because of the culture of working from home. They were able to spend time with their family because of the respite from their hectic schedules. The market for digital ovulation test kit benefited at this time as pregnancy rates increased. As long as the neighbourhood shops remained open, there was no issue with supply; however, the market for ovulation tests saw less demand due to the low output of ovulation test kits.
Recent Development
- In August 2021, L Catterton, the largest worldwide consumer-focused private equity firm, and Crown Laboratories, a prominent, fully integrated, global skincare company and portfolio company of Hildred Capital Management LLC, announced the acquisition of StriVectin. The transaction is pending regulatory clearances and other usual closing requirements, and it is anticipated to close by the middle of September 2021.
- In June 2021, The distribution of the REVEAL Rapid AST system by particular diagnoses in Europe was announced by bioMérieux, strengthening the market for rapid testing kits in the European region.
- In April 2021, Through the Real Talk with Conceiving hood Campaign, actor Jordana Brewster worked with Clearblue to raise awareness about the challenges of conception and women's fertility.
Global Digital Ovulation Test Kit Market Scope
The digital ovulation test kit market is segmented on the basis of product type, distribution channel, type and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Urine Based Test Ovulation Test Kit
- Test Strip Method
- Mid-Stream Method
- Saliva Based Test Ovulation Test Kit
- Salivary Ferning Kits
End User
- Hospitals
- Clinics
- Diagnostic Centers
- Fertility Centers
- Home Care
- Others
Distribution Channel
- Hypermarkets and Supermarkets
- Online Sales
- Pharmacies and Drugstores
- Gynecology and Fertility Clinics
- Other
Type
- Rapid Test Kits
- Normal Test Kits
Digital Ovulation Test Kit Market Regional Analysis/Insights
The digital ovulation test kit market is analysed and market size insights and trends are provided by country, product type, distribution channel, type and end user as referenced above.
The countries covered in the digital ovulation test kit market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the digital ovulation test kit market due to the growing number of geriatric population along with adoption of innovative medical technology.
Asia-Pacific is expected to grow at the highest growth rate in the forecast period of 2022 to 2029 due to the rapidly growing number of women suffering from lifestyle disorders.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure growth Installed base and New Technology Penetration
The digital ovulation test kit market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for digital ovulation test kit market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the digital ovulation test kit market. The data is available for historic period 2010-2020.
Competitive Landscape and Digital Ovulation Test Kit Market Share Analysis
The digital ovulation test kit market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to digital ovulation test kit market.
Some of the major players operating in the digital ovulation test kit market are:
- CIGA Healthcare Ltd. (U.K.)
- Quidel Corporation (U.S.)
- Runbio Biotech Co. Ltd. (China)
- Egens Group (China)
- ROHTO Pharmaceutical Co., Ltd. (Japan)
- SPD Group (Japan)
- Abbott (U.S.)
- Church & Dwight Co., Inc. (U.S.)
- Prestige Consumer Healthcare, Inc. (U.S.)
- HILIN LIFE PRODUCTS. USA. (U.S.)
- Fairhaven Health (U.S.)
- Geratherm Medical AG (Germany)
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