According to the American pet products association's (APPA) 2019-2020 national pet owners survey, most US homes (about 84.9 million families) have a pet, with dogs accounting for most of pet ownership. In recent years, the nation has spent more money on dogs. The rising demand for healthy and nourishing pet foods across the nation is a result of pet owners' growing health concerns. For instance, Wild Earth Inc., a startup in the United States, introduced the first line of high-protein, meat-free dog food in the industry. The demand for dog food has also increased as more dog shelters are in the area to help stray dogs.
