- In June 2024, Mercury Marine expanded its award-winning Avator electric propulsion series with the launch of the Avator 75e and 110e outboards, designed to power larger vessels such as pontoons, skiffs, and runabouts. These models introduce industry-first transverse flux motor technology, delivering instant torque, efficient power, and a smoother ride. The 75e generates 7,500 watts (≈10 hp), while the 110e delivers 11,000 watts (≈15 hp), both supporting up to four 5400Wh lithium-ion batteries for extended range. With SmartCraft® Connect, users can monitor performance via the Mercury Marine app, reinforcing Mercury’s commitment to sustainable, high-performance boating
- In April 2024, Yamaha Motor finalized its acquisition of Torqeedo, a global leader in marine electric mobility, from DEUTZ AG. This strategic move is a cornerstone of Yamaha’s Marine CASE Strategy 2024, which focuses on achieving carbon neutrality in the maritime sector through the development of alternative propulsion systems. By integrating Torqeedo’s extensive expertise—spanning nearly two decades and over 250 patents—Yamaha aims to accelerate the electrification of marine applications and expand its portfolio of electric and hybrid drive technologies. The acquisition positions Yamaha to lead the transition toward zero-emission boating
- In February 2024, Tohatsu Corporation and Ilmor Marine announced a strategic partnership to advance electric outboard technology. Their first joint product is a 6kW electric outboard, featuring integrated tilt and trim, a gauge-style touchscreen for centralized system control, and multiple shaft and propeller variants to suit diverse boating needs. This collaboration blends Tohatsu’s century-long expertise in marine propulsion with Ilmor’s high-performance engineering, aiming to deliver efficient, powerful, and environmentally sustainable solutions. The product is slated for release in the U.S., Canadian, and European markets in 2024
- In November 2023, Evoy Motors expanded its electric propulsion lineup with the launch of two powerful inboard motors: the Inboard Storm 300+ hp and the Inboard Breeze 120+ hp. These motors cater to a wide range of vessels—from small, fast planing hulls to larger, slower displacement boats—offering unmatched versatility and performance. The Storm delivers continuous 300 hp using 800-volt battery technology, while the Breeze offers 120+ hp with a 400-volt system, both supporting stern drives, waterjets, and shaft configurations. This launch reinforces Evoy’s commitment to scalable, high-performance electric boating solutions
- In January 2023, Brunswick Corporation, through its Mercury Marine division, launched the Avator 7.5e, a compact 750W all-electric outboard motor designed for small boats such as tenders, inflatables, and kayaks. Debuting at CES 2023, the Avator 7.5e features a 48V/1kWh lithium-ion battery developed with Mastervolt, offering IP67 water resistance and swappable battery packs for extended range. It delivers performance comparable to a 3.5hp gas outboard and includes transverse flux motor technology for high torque and quiet operation. With intuitive controls, a vivid display, and integration with the Mercury Marine app, this launch marks a major step in sustainable recreational boating
