Global Electric Shavers Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Electric Shavers Market Size

• The global electric shavers market size was valued at USD 12.4 billion in 2024 and is projected to reach USD 17.90 billion by 2032, growing at a CAGR of 4.70% during the forecast period
• Market expansion is primarily driven by the rising focus on personal grooming, supported by innovations such as wet & dry shavers, AI-driven precision cutting, and skin-sensitive technologies, enhancing user experience and efficiency
• In addition, increased disposable income, urban lifestyles, and demand for convenient, time-saving grooming solutions are propelling consumer preference toward electric shavers, thereby accelerating overall market growth across regions

Global Electric Shavers Market Analysis

• Electric shavers, offering battery-powered or rechargeable grooming solutions, are becoming essential tools in modern personal care routines for both men and women due to their speed, precision, and skin-friendly features, along with the convenience of cordless and wet/dry usage
• The surging demand for electric shavers is primarily fueled by changing grooming habits, increasing awareness of personal hygiene, and a growing preference for time-efficient, travel-friendly grooming devices
• Europe dominated the electric shavers market with the largest revenue share of 35.6% in 2024, driven by a well-established grooming culture, strong consumer spending, and the presence of leading brands such as Philips, Braun, and Panasonic that continue to innovate with ergonomic and skin-sensitive designs
• Asia-Pacific is projected to be the fastest growing region in the electric shavers market during the forecast period, attributed to rising urbanization, increasing male grooming trends, and expanding e-commerce penetration
• The foil shavers segment dominated the market with the largest revenue share of 55.8% in 2024, driven by their precision, skin-friendly operation, and popularity among users with fine or straight facial hair

Report Scope and Global Electric Shavers Market Segmentation     

Global Electric Shavers Market Trends

Enhanced Convenience Through AI and Voice Integration

• A significant and rapidly evolving trend in the global Electric Shavers Market is the integration of artificial intelligence (AI) and voice-controlled ecosystems such as Amazon Alexa, Google Assistant, and Apple Siri, aiming to provide a more personalized and convenient grooming experience for users. This shift reflects broader consumer preferences for connected, smart lifestyle products.
  • For Instance, some next-generation electric shavers from leading brands such as Philips and Panasonic now feature AI-powered skin sensors that automatically adjust blade speed and cutting intensity based on hair thickness and skin sensitivity, enhancing both comfort and shaving performance.
• AI capabilities in electric shavers also enable usage pattern recognition, sending reminders for cleaning, blade replacement, or charging through mobile apps or digital assistants. Additionally, voice-activated features allow users to receive grooming tips, check battery status, or set shaving preferences using simple verbal commands via smart speakers or mobile apps.
• The integration of electric shavers with smart home platforms supports centralized control via mobile dashboards, where users can manage grooming schedules, access product tutorials, or sync devices with calendars for morning routines, creating a more holistic and automated grooming environment.
• This technological evolution is redefining user expectations by making grooming smarter, more intuitive, and hyper-personalized. As a result, brands such as Procter & Gamble (via GilletteLabs) and Panasonic are investing heavily in AI-driven design innovation, including self-cleaning systems, adaptive motor controls, and IoT-enabled usage analytics.
• The demand for electric shavers that offer AI and voice control integration is gaining traction globally, particularly in tech-savvy and premium consumer segments across both developed and emerging markets, as individuals seek convenience without compromising on grooming quality or skin care.

Global Electric Shavers Market Dynamics

Driver

Growing Need Due to Rising Grooming Awareness and Lifestyle Shifts

• The increasing focus on personal grooming and hygiene, combined with changing lifestyles and time-constrained routines, is significantly driving the demand for electric shavers across both developed and emerging markets.

  • For instance, in early 2024, Philips introduced the Series 9000 with SkinIQ technology, using advanced sensors to analyze shaving behavior and adjust power in real time, improving both performance and skin comfort. Such innovations are setting new benchmarks in the electric shavers market and responding to rising consumer expectations.
• As consumers become more aware of skin health, beard styling, and hygiene, electric shavers provide a convenient, fast, and skin-friendly alternative to traditional razors. Features like wet and dry functionality, ergonomic design, and cordless usage make them highly desirable for everyday grooming.
• Moreover, the growth of digital grooming content, influencer marketing, and online tutorials is educating consumers and encouraging them to upgrade from manual tools to electric grooming devices, further boosting adoption.
• The increasing penetration of e-commerce platforms, along with the rise of gifting trends in personal care categories, is expanding market reach and accessibility, especially among urban millennials and Gen Z consumers who prioritize efficiency and tech-enabled grooming.

Restraint/Challenge

Concerns Regarding High Price Sensitivity and Replacement Costs

• Despite rising demand, high initial costs and ongoing maintenance expenses associated with premium electric shavers remain a major barrier to mass adoption, particularly in price-sensitive and emerging markets. Many consumers still opt for manual razors due to their low upfront cost and widespread availability.
  • For Instance, flagship models from brands like Braun and Panasonic can range upwards of $200, making them less accessible to budget-conscious buyers, especially when factoring in costs for replacement blades, cleaning cartridges, or maintenance kits over time.
• In addition, concerns about device longevity, battery life, and repairability can discourage consumers from investing in high-end electric shavers, especially in markets with limited after-sales support.
• To address these concerns, brands are increasingly focusing on offering entry-level models with essential features, expanding into subscription-based blade replacement services, and highlighting long-term cost savings over disposable razors through marketing campaigns.
• However, overcoming this challenge will require continued innovation in pricing strategies, cost-effective product lines, and consumer education about the durability and convenience benefits of electric shavers over traditional grooming tools.

Global Electric Shavers Market Scope

The electric shavers market is segmented on the basis of type, power source, application, distribution channel.

• By Type

On the basis of type, the electric shavers market is segmented into foil shavers and rotary shavers. The foil shavers segment dominated the market with the largest revenue share of 55.8% in 2024, driven by their precision, skin-friendly operation, and popularity among users with fine or straight facial hair. Foil shavers offer a close shave with minimal skin irritation due to their oscillating blades covered by thin foil. They are especially favored in urban markets where grooming habits are frequent and consumers prioritize speed and comfort. Additionally, foil shavers often appeal to consumers who shave daily and require precision around edges and contours.

The rotary shavers segment is expected to witness the fastest CAGR from 2025 to 2032, driven by their suitability for coarse or thick facial hair and better performance on curved facial areas. Rotary shavers are increasingly being adopted in emerging markets and by users seeking a more flexible, multi-directional shaving experience.

• By Power Source

On the basis of power source, the electric shavers market is segmented into battery-operated and rechargeable shavers. The rechargeable segment held the largest market revenue share of 63.4% in 2024, primarily due to growing consumer preference for eco-friendly and cost-effective grooming solutions. Rechargeable shavers offer long-term value, greater mobility, and better performance consistency. They are widely adopted by frequent travelers and professionals who prioritize convenience without recurring battery purchases. Many advanced models also feature fast-charging capabilities and extended battery life, aligning with user demand for portability and efficiency.

The battery-operated segment is projected to register the fastest growth rate from 2025 to 2032, as it remains a preferred option for occasional users and consumers in regions with inconsistent access to power. These shavers are valued for their affordability, easy replacement, and lightweight designs, making them especially popular among younger users and in travel-use scenarios.

• By Application

Based on application, the electric shavers market is categorized into individual and commercial segments. The individual segment dominated the market with a revenue share of 78.6% in 2024, attributed to increasing grooming awareness, rising disposable incomes, and the growing trend of at-home grooming solutions. With men and women alike investing more in personal care routines, individual users continue to drive demand for electric shavers offering ease of use, comfort, and skin protection. Brands are also offering ergonomic and multifunctional devices tailored for daily use, further boosting individual adoption.

The commercial segment is expected to grow at the fastest CAGR from 2025 to 2032, spurred by the increasing demand from salons, grooming centers, and hospitality sectors. Professional grooming services are increasingly integrating electric shavers to provide quick and efficient services. Additionally, the commercial segment benefits from the rising number of premium grooming lounges and barbershops catering to male clientele.

• By End User

On the basis of end user, the market is segmented into men and women. The men segment held the dominant market share of 67.1% in 2024, driven by the long-standing tradition of shaving and grooming among male consumers. Men continue to form the core target demographic for electric shavers due to facial hair maintenance requirements. With a broad range of products tailored specifically for male grooming needs, this segment sees consistent demand, especially for features like beard styling, wet/dry usage, and fast charging.

The women segment is expected to witness the fastest growth from 2025 to 2032, fueled by increased awareness and product innovation targeting female consumers. Electric shavers for women are gaining traction for their versatility in removing body hair and ease of use. The growing demand for at-home grooming, especially post-pandemic, and increasing influence of social media beauty trends are contributing significantly to segment expansion.

• By Distribution Channel

On the basis of distribution channel, the electric shavers market is segmented into supermarkets/hypermarkets, specialty stores, online/e-commerce, and others. The supermarkets/hypermarkets segment held the largest market revenue share of 38.9% in 2024, benefiting from high consumer footfall, physical product inspection, and immediate purchase convenience. These retail channels offer a wide variety of brands and pricing options, making them a preferred shopping destination, particularly in developing countries.

The online/e-commerce segment is projected to witness the fastest CAGR from 2025 to 2032, fueled by growing digital penetration, consumer comfort with online shopping, and attractive discounts. E-commerce platforms offer a broader selection of products, user reviews, and fast home delivery, making them increasingly popular among tech-savvy consumers. Brands are also prioritizing direct-to-consumer online strategies, often launching exclusive models or bundles online to drive engagement and boost sales.

Global Electric Shavers Market Regional Analysis

• Europe dominated the global electric shavers market with the largest revenue share of 35.6% in 2024, driven by rising grooming awareness, increasing disposable incomes, and the presence of well-established personal care brands in the region.
• Consumers in North America prioritize convenience, skin-friendly designs, and advanced features such as wet/dry use, rechargeable batteries, and ergonomic handling, contributing to widespread adoption of electric shavers for daily grooming routines.
• The region's strong e-commerce infrastructure and the growing trend of male grooming, combined with a tech-savvy population, further support the demand for innovative electric shaver products. This has made electric shavers a preferred grooming solution for both individual users and professional settings such as salons and barber shops.

U.K. Electric Shavers Market Insight

The U.K. electric shavers market is expected to register a notable CAGR during the forecast period, propelled by growing grooming habits among men and an increasing preference for multipurpose devices suitable for sensitive skin. Concerns regarding skin irritation from traditional razors and the rising trend of at-home grooming are accelerating demand. The U.K.’s advanced retail infrastructure, strong online sales channels, and increasing adoption of technologically advanced products are key factors driving the market. Furthermore, rising awareness about sustainability encourages consumers to choose rechargeable shavers over disposable options.

Germany Electric Shavers Market Insight

Germany’s electric shavers market is anticipated to grow consistently due to rising grooming awareness and the preference for technologically advanced, energy-efficient devices. German consumers are attracted to products offering precision, durability, and skin protection, driving demand for foil and rotary shavers equipped with advanced features. The country’s strong focus on sustainability and innovation supports the growth of rechargeable and eco-friendly shaver models. Professional grooming services and barbershops also contribute to market expansion by adopting high-performance shavers.

U.S. Electric Shavers Market Insight

The U.S. electric shavers market captured the largest revenue share of 42% in 2024 within North America, driven by the growing awareness of personal grooming and increasing disposable incomes. Consumers are prioritizing convenience and skin-friendly shaving solutions, fueling demand for advanced features like wet/dry operation, rechargeable batteries, and multi-functional grooming devices. The popularity of at-home grooming routines and the rise of e-commerce platforms offering a wide variety of models further boost market growth. Additionally, the growing trend of male grooming and self-care, combined with strong brand presence and marketing campaigns, are significant growth drivers.

Asia-Pacific Electric Shavers Market Insight

The Asia-Pacific electric shavers market is poised to grow at the fastest CAGR of 22% from 2025 to 2032, driven by rapid urbanization, rising disposable incomes, and increasing grooming awareness in countries such as China, India, Japan, and South Korea. The region's young population and growing middle class are fueling demand for affordable yet feature-rich electric shavers. Government initiatives promoting personal care and digitalization, combined with the presence of domestic manufacturers offering competitively priced products, make the market highly accessible. Additionally, expanding e-commerce and retail networks further facilitate consumer reach.

Japan Electric Shavers Market Insight

Japan’s electric shavers market is gaining traction due to the country’s tech-savvy population, high urbanization rate, and preference for innovative grooming solutions. Japanese consumers highly value multifunctional, compact, and precision-engineered shavers that suit their grooming styles. The market benefits from integration with smart features, such as battery indicators and waterproof designs, which enhance user convenience. Furthermore, Japan’s aging population drives demand for easy-to-use and gentle shaving products suitable for sensitive skin, supporting market growth in both residential and professional sectors.

China Electric Shavers Market Insight

China’s electric shavers market accounted for the largest revenue share in Asia-Pacific in 2024, propelled by rapid urbanization, rising disposable incomes, and expanding middle-class consumers increasingly focused on personal grooming. The country's robust manufacturing base enables affordable pricing, driving penetration even in tier-2 and tier-3 cities. The growing popularity of male grooming and beauty trends on social media platforms also supports market expansion. Moreover, easy availability through e-commerce platforms and increasing demand from the commercial grooming sector further accelerate growth.

Global Electric Shavers Market Share

The Electric Shavers industry is primarily led by well-established companies, including:

• Procter & Gamble (U.S.)
• Panasonic Corporation (Japan)
• Koninklijke Philips N.V. (Netherlands)
• Spectrum Brands Inc. (U.S.)
• Wahl Clipper Corporation (U.S.)
• Havells India Ltd (India)
• Vega Professional (India)
• Runwe Pro (China)
• Conair LLC (U.S.)
• SweetLF (China

What are the Recent Developments in Global Electric Shavers Market?

• In April 2023, Philips Norelco, a global leader in personal care, launched an advanced series of electric shavers in Southeast Asia, targeting consumers seeking precision grooming and skin-friendly technology. This initiative reflects Philips’ commitment to innovation and expanding its presence in emerging markets by offering products designed to meet diverse consumer needs, from sensitive skin to multi-functional grooming. By leveraging its global R&D capabilities, Philips aims to capture market share in the rapidly growing electric shavers segment.
• In March 2023, Braun GmbH, a renowned brand in grooming technology, introduced the new Series 9 Pro electric shaver, optimized for professional and individual users. This product, featuring AI-powered adaptive shaving technology and longer battery life, underscores Braun’s dedication to delivering premium grooming solutions with superior comfort and efficiency. The launch highlights the growing consumer demand for smart, personalized grooming tools that combine performance with ease of use.
• In March 2023, Panasonic Corporation expanded its grooming portfolio by launching a new wet/dry rechargeable electric shaver in Japan, designed for ergonomic handling and superior skin protection. This launch aligns with Panasonic’s strategy to enhance its footprint in mature markets by catering to evolving consumer preferences for versatile and eco-friendly grooming devices. The product launch supports the increasing trend of at-home grooming and convenience in the Japanese market.
• In February 2023, Remington Products, a prominent personal care brand, entered a strategic partnership with a leading online retailer to create an exclusive range of electric shavers tailored for young, tech-savvy consumers in North America. This collaboration aims to improve market penetration by offering innovative products through e-commerce platforms, providing customers with easy access to affordable and feature-rich grooming solutions. The partnership exemplifies Remington’s focus on digital transformation and reaching new consumer segments.
• In January 2023, Conair Corporation unveiled its latest lineup of rechargeable electric shavers featuring advanced lithium-ion batteries and ergonomic designs at the Consumer Electronics Show (CES) 2023. These new models emphasize convenience, longer battery life, and improved performance, catering to the rising demand for portable and efficient grooming tools. Conair’s launch demonstrates its commitment to integrating cutting-edge technology with consumer-friendly designs to stay competitive in the global electric shavers market.

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