“Growth in Research Applications”
- EEG devices are increasingly utilized in cognitive neuroscience, psychology research, and neuromarketing, expanding their application beyond clinical settings
- EEG devices are pivotal in cognitive neuroscience and psychology, facilitating the study of brain activities associated with perception, attention, memory, and decision-making
- Researchers employ EEG to investigate neural correlates of cognitive processes, providing insights into how the brain processes information
- For instance, studies have utilized EEG to explore the neural mechanisms underlying attention and working memory, enhancing our understanding of these cognitive functions
- In neuromarketing, EEG technology is employed to assess consumer responses to advertisements, products, and branding. By analyzing brainwave patterns, companies can gauge emotional reactions and cognitive engagement, informing marketing strategies
