“Growing Adoption of Advanced Indoor Positioning Technologies”
- Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies are gaining traction due to their high accuracy and low power consumption, making them ideal for indoor navigation and proximity-based services
- Retail and hospitality sectors increasingly utilize location-based services such as proximity beacons and precision geo-targeting to deliver personalized promotions, improving customer engagement and satisfaction
- Enterprises are integrating indoor location-based services with IoT platforms to enable real-time monitoring and analytics, particularly in smart buildings and logistics
- Businesses are leveraging location-based advertising services to deliver targeted campaigns, with applications in retail and consumer services driving higher conversion rates
- Hospitals are adopting RFID and NFC-based solutions for asset tracking and patient monitoring, improving operational efficiency and patient care
- North American automotive OEMs are incorporating indoor location-based services for in-vehicle navigation and consumer services, enhancing driver experience and vehicle functionality
