Global Event Management Software Market, By Component (Software, Services), Deployment Type (Cloud, On- Premises), Organization Type (Small Medium Sized Enterprise, Large Enterprise), End-User (Event Organizer and Planner, Corporate, Government, Education, Other), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.
Data Bridge Market Research analyses that the event management software market will exhibit a CAGR of 13.1% for the forecast period of 2021-2028 and is expected to reach the market value of USD 9.69 billion by 2028.
A wide number of software products are used to plan a variety of events, including academic and professional conferences, trade exhibitions, and other types of events; this broad range of software products is referred to as event management technology in general. It is a tool that provides all planning-related answers from a single platform. This software is very useful because it assists event planners in making their job easier by improving management, saving time and supporting targeted activity. This aids the event planner in putting on a successful event.
Technological advancement as well as development in virtual reality and rise in the number of smartphone users are the major drivers that will influence the market growth rate. Furthermore, surge in the use of social media for event marketing, growing demand for event automation among marketers and increase in the adoption of advanced data analytics solution are the major factors accelerating growth of the event management software market. Moreover, gamification of events to engage a larger audience and surge in the utilisation of artificial intelligence (AI) and machine learning in event management will boost the beneficial opportunities for the event management software market growth.
However, the high investment cost associated with the event management software and complexity of combining event management software with business system will hamper the market growth of the event management software. Lack of awareness amongst population will challenge the growth of the event management software market.
This event management software market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on event management software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Event Management Software Market Scope and Market Size
The event management software market is segmented on the basis of component, deployment type, organization type and end-users. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- On the basis of component, the event management software market is segmented into software and services. Software has been further sub-segmented into event planning software, venue management software, event registration and ticketing software, event marketing software, analytics and reporting software, onsite technology content management software, visitor management software and others. Services have been further sub-segmented into professional services and managed services. Professional services are further divided into support and maintenance, deployment and integration and consulting.
- On the basis of deployment type, the event management software market is segmented into Cloud and on-premises.
- On the basis of organization type, the event management software market is segmented into small medium sized enterprise and large enterprise.
- On the basis of end-user, the event management software market is segmented into event organizer and planner, corporate, government, education and other.
Event Management Software Market Country Level Analysis
The event management software market is analysed and market size, volume information is provided by country, basis of component, deployment type, organization type and end-users as referenced above.
The countries covered in the event management software market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the event management software market and will continue to flourish its trend of dominance during the forecast period due to the presence of major players, adoption of advanced technologies and collaboration of major companies for the development of new software tools. Asia-Pacific will however, register the highest CAGR for this period due to the growing demand for event automation and rising use of artificial intelligence (AI) and machine learning in event management.
The country section of the event management software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Event Management Software Market Share Analysis
The event management software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to event management software market.
The major players covered in the event management software market report are Cvent Inc., Active Network, LLC; Aventri, Inc.; Glue Up; Arlo; KitApps, Inc./Attendify; RainFocus; Bizzabo; Certain Inc; Eventbrite; Gather Presence, Inc.; EventBooking; EventMobi; Hubb; Regpack Inc.; SignUpGenius, Inc; Ungerboeck; Whova; Profit Systems Inc.; Eventzilla; among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.