- In November 2022, Ardell, a U.S.-based false eyelashes brand, introduced its Eco-lashes collection—100% organic and eco-designed false eyelashes crafted with biodegradable materials and woven on an organic cotton strip. This launch strengthened Ardell's position in the market by aligning with the rising consumer demand for sustainable and environmentally friendly beauty products, further enhancing its brand appeal among eco-conscious customers
