- In August 2023, Trajan Scientific and Medical partnered with Fertilly, a German start-up, to provide CE-IVD registered Mitra devices for the launch of Europe’s first At-Home Fertility Test Kits that use dried blood microsampling with VAMS® technology. This collaboration marks a significant advancement in the market by offering medically certified, user-friendly fertility testing solutions to consumers across Europe, expanding access to personalized fertility health management and positioning Fertilly as a key player in the at-home fertility testing segment
- In June 2020, Modern Fertility introduced pregnancy and ovulation tests, along with a mobile application designed to centralize all fertility-related data. This launch significantly impacted the market by offering a comprehensive, user-friendly solution for women to track and manage their fertility. The integration of test results with a mobile app enhanced accessibility and personalized care, positioning Modern Fertility as a leader in the growing at-home fertility testing market
- In March 2020, Proov received FDA clearance for its at-home ovulation testing kit, marking a pivotal moment in the fertility testing market. This clearance legitimized Proov's offering as a reliable, FDA-approved product for tracking ovulation, giving consumers confidence in the accuracy of at-home fertility tests. This development contributed to the increasing demand for accessible, reliable, and non-invasive fertility testing options
