- In March 2025, Interparfums, Inc. acquired Maison Goutal, securing worldwide intellectual property rights from Amorepacific Europe. This strategic move strengthens Interparfums' presence in the high-end fragrance sector, leveraging Goutal’s iconic lines, including L’Eau d’Hadrien and Petite Chérie. The acquisition aligns with Interparfums' expansion strategy, with brand development set to begin in 2026
- In January 2024, L’Occitane Group acquired Dr. Vranjes Firenze, a luxury home fragrance brand from Italy. This strategic move strengthens L’Occitane’s high-end product portfolio, particularly in the Chinese market, by integrating Dr. Vranjes Firenze’s premium home fragrances. The acquisition aligns with L’Occitane’s expansion strategy, leveraging Dr. Vranjes’ expertise in artisanal scent creation
- In September 2024, Noyz launched The Solid Fragrance Pair, its first solid fragrance product featuring two bestselling scents: Unmute and Love Club. Designed for on-the-go application, the fragrances come in a sleek, refillable magnetic bullet, offering versatility and convenience for active lifestyles. The alcohol-free formula melts with body warmth, ensuring long-lasting scent throughout the day
- In October 2024, Merit Beauty debuted its first fragrance, Retrospect Extrait de Parfum, crafted by French perfumer Fanny Bal. This rich, nuanced scent evolves throughout the day, featuring notes of pear, ambrette, jasmine, and vanilla. Designed to break away from fleeting trends, Retrospect offers long-lasting complexity with clean, vegan ingredients
- In January 2024, Puig acquired a majority stake in Dr. Barbara Sturm, a premium skincare brand founded in 2014. This strategic move strengthens Puig’s presence in the high-end skincare market, reinforcing its competitive position with a globally recognized luxury brand. Dr. Barbara Sturm will retain a minority stake and continue as Chief Product Development Officer and Brand Ambassador
