- In April 2025, UREVO, a U.S.-based fitness products brand, launched two advanced wireless leg massagers powered by AI technology. These devices automatically adjust massage intensity and patterns based on real-time muscle tension detection, offering personalized recovery experiences for users, especially athletes. This development reflects a rising trend toward intelligent wellness devices in the North American market and strengthens UREVO’s position as a pioneer in AI-integrated rehabilitation tools, addressing the increasing demand for performance-oriented recovery solutions
- In May 2024, Xiaomi introduced the Mijia Smart Waist Massager, priced at approximately USD 70, equipped with dual-function lumbar support, massaging capability, and dual-sided heating with independent temperature controls. By combining affordability with smart functionality, Xiaomi continues to democratize access to high-tech wellness solutions. This launch is expected to bolster the mid-range segment of the fit massager market across Asia, particularly in urban centers where tech-savvy consumers seek cost-effective devices for pain relief and daily stress management
- In February 2024, beat XP, a direct-to-consumer fit-tech brand under Pristyn Care, expanded its wellness portfolio by launching a new range of massagers, including body, hand, and leg variants. Its flagship product, the Drift Power Massage Gun, features a robust brushless motor, adjustable frequency settings between 1800–3200 RPM, and ultra-quiet operation at under 45 dB. This product addresses the growing need for versatile, home-friendly recovery solutions in India and reinforces beat XP’s commitment to accessible, user-focused health tech as consumer awareness around muscle recovery and physical therapy continues to rise
- In January 2024, PowerMax, a leading name in fitness equipment, launched two premium full-body massage chairs—PMC-2000 and PMC-4900—marking a strategic expansion into the smart wellness segment. These chairs offer comprehensive, full-body massage experiences aimed at relaxation and therapeutic use. PowerMax’s move into high-end wellness technology underlines the growing consumer preference for all-in-one home recovery systems and supports the ongoing shift toward luxury, convenience-driven health products in the Asia-Pacific market
- In May 2023, WELOV introduced a new product, the Leg Massager Compression Solution. Specifically designed to alleviate soreness and enhance blood circulation in the legs, this innovation serves as a vital aid for individuals leading active lifestyles or experiencing leg pain
