- In July 2024, Sweegen, a leading natural sweetener company, expanded its "Tastecode" line, a better-for-you taste option, through a strategic collaboration with biotechnology firm Sensegen. This partnership focuses on developing bio-based tonal flavors, such as red fruit and citrus, offering innovative sugar substitutes that align with the growing consumer preference for clean-label, natural ingredients. The impact on the flavor enhancer market is significant, as it caters to the increasing demand for healthier, naturally derived flavor solutions across various food and beverage products
- In June 2024, startup company REDUCED secured USD 3.11 million in funding to advance its unique technology for creating plant-derived flavor enhancers. The focus of this investment is on developing flavor solutions centered around umami, specifically tailored for processed meat products. This development is poised to impact the market by introducing sustainable, plant-based alternatives to traditional synthetic flavor enhancers, addressing both the demand for cleaner labels and the growing trend towards plant-based and healthier food options
- In January 2023, International Flavors & Fragrances Inc. launched ChoozIt Vintage in the markets of the U.S. and Canada. This product is aimed at assisting cheddar cheese manufacturers in addressing undesirable flavor development during aging, ensuring consistent pH and texture results throughout the ripening process
- In May 2022, Givaudan introduced NaNino+, a plant-based flavoring ingredient designed as an alternative to nitrites in processed meat. Initially launched in Europe for use in emulsified cooked sausages, the product's application was later expanded to include cooked ham and bacon
