- In September 2024, according to the Federation of Bakers Ltd, the EU 27 countries collectively consumed around 39 million tons of bread, viennoiserie, and patisserie. While bread production has remained steady in many European nations, countries such as the U.K. and Germany are witnessing a gradual annual decline of 1% to 2%, reflecting a broader long-term consumption shift. This trend highlights evolving dietary habits and growing preferences for alternative baked products across key European markets
- In February 2023, a strategic partnership was formed between celebrity cake artist Liz Marek and Satin Ice, aimed at expanding the creative potential of fondant in cake decoration. The collaboration brought forth a wider variety of fondant materials tailored for both professionals and home bakers seeking versatility in design. This alliance underscores the growing market demand for innovative and customizable fondant solutions
- In October 2021, Renshaw introduced a new product line of pre-colored rolled fondants designed to simplify the cake decorating process. This range features vibrant, ready-to-use colors, eliminating the need for manual color mixing and saving time for bakers. The launch reinforces the company’s commitment to enhancing user convenience and expanding appeal among amateur decorators
