“Rising Demand for Clean-Label and Ethical Certifications”
- A prominent trend in the global food certification market is the increasing demand for clean-label and ethical food certifications, reflecting consumer preference for transparency, safety, and sustainability
- For instance, certifications such as Organic, Non-GMO, and Fair Trade are gaining traction as food producers align with evolving consumer values and stricter sourcing standards
- Major retailers and brands are expanding their certified product lines to meet rising demand for ethically sourced and health-conscious food items, especially in North America and Europe
- This shift is compelling manufacturers to seek third-party verification for quality and ethical claims, reshaping product development and marketing strategies
- Food service providers are also responding by incorporating certified ingredients into menus to appeal to informed and environmentally aware consumers
- As this trend accelerates, certification bodies are expanding service portfolios, including region-specific and dietary-specific certifications such as vegan and allergen-free
