“Growing Demand for Clean Label and Natural Ingredients”
The shift towards clean-label and natural food products is a key trend driving the growth of the food coating ingredients market. Consumers increasingly prefer products free from artificial additives, preservatives, and synthetic ingredients. For instance, natural starches, gums, and flours are gaining popularity as healthier alternatives for coating in snacks, baked goods, and fried items. Companies such as Ingredion and Cargill are introducing plant-based coating ingredients to cater to this demand. In addition, certifications such as organic and non-GMO add value, attracting health-conscious buyers. This trend aligns with the broader movement toward transparency in food labeling, helping manufacturers differentiate their products and expand their market presence globally.
