“Increasing Demand for Natural and Clean-Label Ingredients”
- Consumers are increasingly prioritizing clean-label products, and as a result, manufacturers are turning to natural glazing agents to meet these demands
- For instance, carnauba wax, which is derived from the leaves of the carnauba palm, is being used more frequently in food products because it’s considered a natural and safe option
- Health-conscious shoppers are opting for foods with minimal synthetic additives, and natural glazing agents align with this trend
- For instance, beeswax, known for its non-toxic and natural properties, is often used in products such as bakery goods and fruit coatings to appeal to consumers who want cleaner ingredient
- Sustainability is another key driver of this shift, as natural ingredients such as candelilla wax are biodegradable and sourced from renewable resources
- Natural glazing agents are often perceived as more environmentally friendly, contributing to the growing preference for green ingredients
- With the rising demand for more transparency in food production, natural glazing agents are being promoted as a cleaner, more ethical choice
