- In March 2024, Johnson & Johnson launched a new medicated foot cream under its Neutrogena brand, specifically formulated to treat severe cracked heels and diabetic foot conditions. Infused with urea and ceramides, this product aims to provide intensive hydration and repair, catering to the growing demand for medical-grade foot care solutions. The launch reinforces Johnson & Johnson’s commitment to addressing specialized foot health needs in the global market
- In January 2024, L’OCCITANE introduced an organic shea butter-based foot cream with cooling peppermint oil, targeting eco-conscious consumers. This premium product, part of their sustainable skincare line, emphasizes ethically sourced ingredients and eco-friendly packaging. The launch aligns with the rising consumer preference for natural and multifunctional foot care products, strengthening L’OCCITANE’s position in the luxury foot care segment
- In November 2023, Unilever acquired a minority stake in Grace & Stella Co., a Canadian company specializing in vegan and cruelty-free foot care products. This strategic acquisition aims to expand Unilever’s portfolio in the organic foot creams and lotions market, leveraging Grace & Stella’s expertise in plant-based formulations to capture the growing demand for sustainable personal care products
- In September 2023, Sanofi S.A. partnered with Himalaya Wellness Company to co-develop an anti-fungal foot cream targeting athlete’s foot and other fungal infections. Combining Sanofi’s pharmaceutical expertise with Himalaya’s herbal ingredient knowledge, the collaboration aims to deliver a clinically effective yet natural solution. This partnership highlights the trend toward hybrid medical and organic foot care products
- In July 2023, Burt’s Bees launched a new exfoliating foot lotion featuring natural tea tree oil and aloe vera, designed to address hard skin and calluses. The product, marketed as part of their eco-friendly line, emphasizes biodegradable packaging and sustainably sourced ingredients. This launch reflects Burt’s Bees’ focus on innovation in the natural foot care segment, appealing to environmentally conscious consumers
