- In November 2023, Upwork introduced a new suite of AI tools and educational resources designed to help independent talent maximize the potential of generative AI. These enhancements aim to boost productivity and improve the quality of work on the platform. Upwork partnered with leading AI tool providers such as Amazon, Adobe, ClickUp, and Miro, offering users advanced capabilities. In addition, training content from platforms such as Jasper, Coursera, and Udemy was made available to help freelancers gain expertise and integrate AI into their workflow
- In August 2023, Fiverr launched a comprehensive business solutions suite, tailored for medium to large businesses, with the introduction of Fiverr Pro. This new offering is designed to connect businesses with top-tier freelancers for high-quality work. Fiverr also introduced Fiverr Neo, a neural network-powered platform aimed at improving the accuracy and efficiency of talent matching between clients and freelancers. These innovations are intended to enhance the overall experience for businesses seeking specialized freelance services
- In October 2024, Upwork enhanced its Uma AI platform with new features aimed at providing better support to both freelancers and businesses. Freelancers can now use Uma to generate tailored proposal drafts for projects, utilizing the AI’s knowledge of successful proposals. In addition, Uma aids in brainstorming social media content and drafting messages, helping professionals focus on more strategic and creative tasks. For businesses, Uma improves the freelancer selection process by analyzing proposals and other relevant factors, offering a more AI-driven approach to crafting and evaluating project proposals
- In April 2024, Toptal, LLC acquired assets from VironIT.com and its brand, a U.S.-based software development firm known for its expertise in custom software solutions and IT consulting services. This acquisition strengthens Toptal's position as a leading global software development provider. By integrating VironIT’s capabilities, Toptal is expanding its offerings, particularly its End-to-End Solutions through Toptal Managed Delivery. This strategic move enables Toptal to offer more comprehensive and robust services to its global client base
