The major factor driving the market in the medium term is increased consumer preference for non-dairy, low-calorie and healthier desserts. Furthermore, the growing popularity of low-fat frozen desserts and the introduction of beneficial product variants in a variety of flavors are likely to provide consumers looking for a healthy alternative to frozen desserts with a plethora of options. Furthermore, busy lifestyles, combined with health and wellness concerns, drive consumers to choose convenient frozen dessert-based snacks.
