- In November 2024, Wyman's, a frozen fruit brand, introduced three new products, marking its fourth product launch in four years. The new offerings include Wyman's Protein Blends for smoothies, Wyman's Fruit First Waffles, and Wyman's Fruit and Peanut Butter Poppers
- In September 2024, Authentic Asia unveiled an innovative line of single-serve frozen meals that highlight authentic regional Asian flavors, restaurant-quality ingredients, and convenience. The new Authentic Asia entrees by Bellisio Foods are designed with a takeout-style design and feature a unique two-tray single-serve package, providing a convenient dining experience
- In September 2024, Freda, a German food tech company, secured a seven-figure funding round for its premium frozen meals. The funding round was led by Austrian family office Graphit NeoTaste, with additional investment from existing investor FoodLabs and other business angels. Since its launch, Freda, based in Passau, has gained over 20,000 customers and reports consistent double-digit monthly growth
- In May 2024, Nestlé launched a new frozen food brand targeted at individuals taking GLP-1 medications. While experts emphasize that processed food should not replace natural, whole foods, this product line can act as a supplement, complementing a healthy diet and lifestyle
- In May 2024, BigBasket collaborated with celebrity chef Sanjeev Kapoor to launch Precia, a new frozen food brand. The brand features frozen vegetables, snacks, and sweets and aims to achieve INR 100 crore in online sales by 2026
