- In January 2024, Dolly Parton entered into an exclusive licensing partnership with Conagra Brands to develop a line of retail food items. This collaboration aims to expand beyond the existing Duncan Hines baking mixes to include frozen, refrigerated, grocery, and snack products inspired by Southern comfort cuisine. The initial product, a Buttermilk Pancake Mix, marks Parton's first venture into the breakfast category. The partnership is expected to enhance Conagra's presence in comfort food segments and introduce Dolly Parton's cherished recipes to a broader audience, thereby impacting the market by offering new, culturally resonant food options
- In March 2023, Premier Nutrition partnered with De Wafelbakkers to launch Premier Protein Frozen Pancakes. This collaboration introduced high-protein frozen pancakes containing 15 grams of protein per serving and requiring just 60 seconds in the microwave. The product aims to provide a convenient, nutritious breakfast option for consumers seeking quick meal solutions. By expanding into the frozen breakfast category, Premier Nutrition enhances its product portfolio, catering to the growing demand for protein-rich, ready-to-eat meals. The launch is expected to impact the market by offering consumers a new, protein-packed breakfast choice, potentially influencing purchasing decisions in the frozen food sector
