The primary factor driving the market in the medium term is increased consumer preference for non-dairy, low-calorie, high-protein, and healthier desserts. Furthermore, the growing popularity of low-fat frozen yoghurt and the introduction of healthy product variants in a variety of flavours are likely to provide consumers looking for a healthy alternative to frozen desserts with a plethora of options. Furthermore, busy lifestyles, combined with health and wellness concerns, are driving consumers to choose convenient frozen dessert-based snacks and frozen yoghurt as meal replacements.
