- The increasing consumer preference for healthier diets, notably rich in fruits and vegetables, is fueling demand for high-quality seeds that yield nutritious and organic crops. This trend is evident in the growing popularity of organic produce, where consumers prioritize health and sustainability
- For instance, the rise in sales of organic fruits and vegetables globally reflects this shift, driving seed producers to innovate and meet the demand for seeds that support organic farming practices
- Asia-Pacific dominated the fruit and vegetable seeds market with the largest revenue share of 39.6% in 2024, driven by the region's vast agricultural sector, high fruit and vegetable production, and growing adoption of hybrid and high-yield seed varieties
- Europe is projected to grow at the fastest CAGR of 14.5% from 2025 to 2032, fueled by rising demand for organic produce, sustainable agriculture practices, and growing consumer preference for clean label fruits and vegetables
- The Solanaceae segment dominated the fruit and vegetable seeds market with the largest revenue share of 36.5% in 2024, driven by the significant global cultivation of tomatoes, peppers, and eggplants, which fall under the Solanaceae family
