- In February 2019, Amul, one of India's leading dairy market players, announced its entry into the packaged juice market with the launch of its new brand, "Tru." Amul intends to launch a line of juices in the flavours of litchi, mango, apple, and orange. These items are sold in PET bottles with a capacity of 200 ml. The company intends to compete with major Indian brands such as Real Fruit Juice, B Natural, and Tropicana with the launch of this product
- Nutricane Beverages, the owner of the brand OMG! and an innovator in the beverage sector in India, announced the launch of new products under its OMG! Product line in June 2019. OMG! Mango Sugarcane Juice and OMG! Guava Sugarcane Juice were the first products to be released. These newly launched products were created by combining fruit juices and sugarcane juices to provide a more premium taste to consumers looking for new and unique products. The company used a proprietary technology called Fresh Fusion, which is patent pending, to extend the shelf life of sugarcane juice
