- In October 2023, Nike, Inc. unveiled the EK Umoja Collection, featuring products such as the Nike Alphafly 2 running shoes and Windrunner jackets, designed to attract a broader range of consumers and enhance the brand’s appeal in performance apparel and footwear
- In March 2023, Nike, Inc. expanded its global retail presence by opening the Jordan World of Flight Shibuya store in Japan, offering an extensive collection of Jordan Brand footwear and apparel for men, women, and children, strengthening its direct-to-consumer strategy in the Asia-Pacific region
- In October 2022, Puma SE collaborated with absorbent apparel brand Modibodi to launch a line of active period underwear, empowering women to participate in sports comfortably during their menstrual cycle, demonstrating the company’s commitment to inclusive and functional athletic wear
- In July 2020, Loyal Textile Mills, in partnership with Reliance Industries and HeiQ, introduced a range of functional apparel as part of its reusable Personal Protective Equipment (PPE) line, reflecting the brand’s dedication to combining sustainability and protection in apparel innovations
- In June 2020, Husqvarna Motorcycles North America, Inc. launched its new 2020 functional off-road apparel collection, comprising premium protective gear for adults and children, reinforcing the brand’s focus on delivering high-performance, safety-focused riding equipment
