- In May 2025, Tata Consumer Products revealed its strategic plans to expand its food and beverage portfolio through new product innovations and acquisitions, with a strong emphasis on functional beverages, premium food offerings, and targeted urban market entries, aimed at catering to evolving consumer preferences and boosting long-term revenue growth. This move reflects the company's commitment to strengthening its position in the functional drinks segment
- In January 2025, Reliance Consumer Products Ltd (RCPL), a subsidiary of Reliance Industries, launched RasKik Gluco Energy, an affordable rehydration drink priced at just Rs 10 per serving, formulated with a blend of electrolytes, glucose, and real lemon juice to deliver a refreshing energy and hydration boost. This initiative underscores RCPL’s focus on accessible functional beverages for the mass market
- In April 2024, Unrooted Drinks, known for its functional shot range, secured a USD 1.5 million investment to accelerate sales growth and strengthen marketing campaigns, building on its previous USD 1.38 million funding round in 2023, which aimed to enhance distribution channels across the U.K. The funding highlights growing investor interest in innovative health-focused beverage brands
- In January 2023, So Good So You, a functional beverage company specializing in probiotic wellness shots, launched its latest product, CALM, at Target stores, featuring magnesium, L-Theanine from green tea, and vitamin B6 to promote holistic wellness and mind-body balance. This launch aligns with rising consumer demand for mental wellness solutions within the functional beverage space
- In March 2023, James White Drinks completed the acquisition of BumbleZest, a health-focused beverage brand offering shots, low-sugar sparkling cans, and functional sparkling water formulated with ingredients such as collagen, CBD, ginger, turmeric, apple cider vinegar, and milk thistle. This acquisition expands James White Drinks' presence in the growing functional shots and wellness drinks market
