- In July 2022, Harman Miller Inc. entered into a partnership with G2 Esports to provide high-quality gaming chairs, desks, and monitor arms for professional gamers. This collaboration allows Harman Miller to tap into the growing esports market, catering to the needs of gamers who demand ergonomic and stylish furniture for their gaming setups. The strategic partnership is expected to boost the company’s sales revenue and contribute to an increase in gross profits, while also enhancing brand visibility in the esports sector
- In December 2022, Kogan.com Limited took over the management of Brosa, one of Australia’s leading luxury online furniture retailers. This acquisition ensures that Brosa’s popular product offerings continue to thrive in the competitive furniture market. With the support of Kogan’s resources, Brosa is set to reestablish itself as a dominant player in the market, improving its product offerings and customer service while reaching a wider audience through Kogan’s extensive online retail presence
- In December 2021, Empire Office, Inc. expanded its footprint with the acquisition of DeKalb Office Environments, Inc. The acquisition strengthens Empire Office’s local presence in key markets such as Birmingham and Atlanta, enabling the company to serve customers in these areas more effectively. By merging resources and expertise, the acquisition enhances Empire Office’s position in the office furniture sector, providing an opportunity for increased market share and more diverse product offerings for clients in these regions
- In November 2021, Haworth Inc. finalized the acquisition of Interni, a renowned company specializing in high-quality furniture and interior design solutions. This strategic move enhances Haworth’s ability to offer cutting-edge design and innovative solutions in both office and home furniture markets. By integrating Interni’s design expertise into its portfolio, Haworth aims to elevate its product offerings, increase customer satisfaction, and further solidify its position in the global furniture market with a stronger emphasis on aesthetics and functionality
- In May 2020, Theodore Alexander USA, Inc., a manufacturer specializing in console tables and chairs, formed a partnership with Ralph Lauren Corporation, a leading fashion company based in the U.S. This collaboration allows Theodore Alexander to expand its presence by showcasing its furniture collections in Ralph Lauren’s fashion stores across the U.S. The partnership offers an innovative fusion of fashion and furniture, tapping into Ralph Lauren’s luxury brand to attract a more discerning clientele and open up new business opportunities for both companies in the home décor and furniture market
