Global Games Streaming OTT Platform Market – Industry Trends and Forecast to 2031

Global Games Streaming OTT Platform Market, By Device Type (Mobile, Laptop and PC, Others), Revenue Model (In-game Advertising, Subscription, Others), Deployment (Web Based, App Based) - Industry Trends and Forecast to 2031.

Games Streaming OTT Platform Market Analysis and Size

The games streaming OTT platform market is expected to grow at a significant rate in the coming years, as more gamers and viewers demand high-quality and immersive gaming experiences across various devices. OTT platforms, or over-the-top platforms, are services that deliver video content over the Internet, bypassing traditional cable or satellite providers. Games streaming OTT platforms allow users to stream games from cloud servers or remote consoles, without the need for downloading or installing them on their own devices. This reduces the hardware and storage requirements for gamers and enables them to access a wide range of games on demand.

Data Bridge Market Research analyzes that the global games streaming OTT platform market was valued at USD 9.42 billion in 2023 and is expected to reach USD 21.38 billion by 2031, registering a CAGR of 10.8% during the forecast period of 2024-2031. App-based segment accounts for the highest market share as it enhances the gaming experience, offers a reduction in gaming cost, and enables access to a large library of games. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation

Market Definition

Games streaming OTT platform is a service that allows users to stream video games over the internet, without the need for a console or a PC. OTT stands for over-the-top, meaning that the service bypasses traditional cable or satellite providers and delivers the content directly to the user's device. It can offer a variety of games, genres, and modes, as well as features such as cloud saving, social interaction, and cross-play.

Global Games Streaming OTT Platform Market Dynamics

Driver

• Advancement in Cloud Gaming Technology

The market is projected to witness significant growth in the coming years, owing to the advancement in cloud gaming technology. Cloud gaming enables users to stream high-quality games on various devices without the need for expensive hardware or software. This offers convenience, accessibility, and affordability to gamers, especially in emerging markets where gaming consoles and PCs are less prevalent. Moreover, cloud gaming also reduces the latency and bandwidth issues that often hamper the gaming experience. Therefore, the advancement in cloud gaming technology is expected to drive the demand for games streaming OTT platforms, which provide a variety of games and genres to cater to different preferences and tastes of gamers.

Opportunity

• Technological advancement in OTT platforms

One of the factors that may boost the market in the future is the technological advancement in OTT platforms. With the development of new technologies such as 5G, and artificial intelligence, OTT platforms can offer better gaming experiences to their users, such as higher quality, lower latency, and more interactivity. These technologies can also help OTT platforms to reduce their operational costs, increase their scalability, and reach new audiences. Therefore, technological advancement in OTT platforms is expected to act as an opportunity for the market growth.

Restraint/ Challenge

• Inadequate Internet Connectivity

One of the major obstacles that hinders the expansion of the market is the lack of adequate internet connectivity in many underdeveloped and emerging countries. These regions often face issues such as low bandwidth, high latency, and frequent interruptions, which affect the quality and performance of game streaming services. Therefore, the market needs to overcome this challenge by investing in infrastructure development, improving network coverage, and offering affordable plans to attract more customers from these regions.

This games streaming OTT platform market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the games streaming OTT platform market, contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In January 2024, Sony has announced that it’s holding a State of Play livestream later this month. It’ll be 40 minutes long and will take place on January 31st at 5PM ET. Sony says that the event will include more than 15 games that cover “titles coming to PS5 and PS VR2 in 2024 and beyond

Global Games Streaming OTT Platform Market Scope

The games streaming OTT platform market is segmented on the basis of device type, revenue model, and deployment. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Device Type

• Mobile
• Laptop and PC
• Others

Revenue Model

• In-game Advertising
• Subscription
• Others

Deployment

• Web Based
• App Based

Global Games Streaming OTT Platform MarketRegion Analysis/Insights

The games streaming OTT platform market is segmented on the basis of device type, revenue model, and deployment as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and rest of Middle East and Africa.

Asia-Pacific is expected to dominate and be the fastest growing region in the market due to increasing adoption of cloud gaming and live streaming in countries such as China, Japan, India, and South East Asia region.

The country section of the market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Games Streaming OTT Platform MarketShare Analysis

The games streaming OTT platform market is analyzed, and market size information is provided by country, device type, revenue model, deployment. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the games streaming OTT platform market.

Some of the major players operating in the games streaming OTT platform market are:

• Amazon.com, Inc (U.S.)
• YouTube Gaming (Alphabet Inc’s) (U.S.)
• Facebook Gaming (U.S.)
• Nvidia Corporation (U.S.)
• HUYA Inc (China)
• Kick (U.S.)
• Afrostream (France)
• Dish Network Corporation (U.S.)
• Sony Corporation (Japan)