“Rising Prevalence of Digestive Disorders”
The gastrointestinal OTC drugs market is witnessing significant growth, driven by the increasing demand for self-medication and the rising prevalence of digestive disorders. Consumers are increasingly seeking over-the-counter solutions for issues such as heartburn, constipation, and diarrhea due to their convenience and accessibility. One major innovation in this market is the development of probiotic-based treatments, which support digestive health and appeal to health-conscious consumers. A key trend is the rising shift towards natural and herbal remedies, as many consumers opt for products with fewer chemicals. The market is also evolving with the introduction of more advanced formulations, such as chewable tablets and liquid versions, providing easier consumption. With increasing awareness and evolving consumer preferences, the gastrointestinal OTC drugs market is poised for steady growth.
