- In February 2021, Smartknit strategically enhanced its market reach by providing online links to retailers such as FootSmart and For Your Legs, where customers can easily purchase their products. This initiative is part of a broader strategy to capitalize on the growing trend of online shopping, making it more convenient for consumers to access their therapeutic gel socks. The online presence is expected to significantly boost sales and brand visibility
- In January 2020, ZenToes launched an innovative line of gel socks aimed at addressing the common issue of dry heels. These special socks hydrate dry skin and promote breathability, enhancing overall foot comfort. By targeting consumers seeking relief from dry heel conditions, ZenToes effectively positions its gel socks as both a practical and luxurious solution, appealing to a broader audience in the foot care market
