Global Geomarketing Market, By Technology (Bluetooth, Global Positioning System, Radio-Frequency Identification, Wi-Fi, Near-Field Communication), Location (Indoor, Outdoor), Deployment Mode (Cloud-Based, On-Premises), Vertical (Retail and Ecommerce, Healthcare and Life Sciences, Travel and Hospitality, Banking, Financial Services, and Insurance, Media and Entertainment, Telecommunications and IT, Others), Component (Software, Services), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.
Market Analysis and Insights : Global Geomarketing Market
Geomarketing market will reach at an estimated value of USD 43.02 billion by 2028 and grow at a CAGR of 24.60% in the forecast period of 2021 to 2028. Rise in the investment in digital marketing compared to conventional marketing acts as an essential factor driving the geomarketing market.
Geomarketing is defined as a marketing tool which employs location data to determine strategies and create campaigns. It acts as an effective tool by providing powerful and actionable insights into the market environment specific to a geographic region. Organizations use geomarketing to discover the potential areas where they can target their customers by gaining location-based insights. It is also used to discover the customer behavior of a particular geographic location and allows the companies to change their marketing strategies.
Rise in the demand for location-based intelligence is a crucial factor accelerating the market growth, also rise in the audience targeting with help of AI, location analytics, and big data, rise in the demand for location-based intelligence to improve the business outcome, increase in the use of location analytics and big data to collect complete and separated information about possible markets, rise in the need to adopt cloud services, for their scalability and flexibility, and customers, increase in the demand for modernizing legacy systems and applications and increase in a remote work scenario, and better customer experience by applications are the major factors among others boosting the geomarketing market. Moreover, increasing technological advancements and modernization in the education system, rising research and development activities and rising demand from the emerging economies will further create new opportunities for geomarketing market in the forecast period mentioned above.
However, rise in the advancement in connected devices and increase in the demand for mobile computing and trending social media are the major factors among others restraining the market growth, and will further challenge the geomarketing market in the forecast period mentioned above.
This geomarketing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on geomarketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Geomarketing Market Scope and Market Size
Geomarketing market is segmented on the basis of technology, location, deployment mode, vertical and component. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of technology, geomarketing market is segmented into bluetooth, global positioning system, radio-frequency identification, Wi-Fi and near-field communication.
- Based on location, the geomarketing market is segmented into indoor and outdoor.
- Based on deployment mode, the geomarketing market is segmented into cloud-based and on-premises.
- Based on vertical, the geomarketing market is segmented into retail and ecommerce, healthcare and life sciences, travel and hospitality, banking, financial services, and insurance, media and entertainment, telecommunications and IT and others.
- The geomarketing market is also segmented on the basis of component into software and services. Software has been further segmented into content management, location analytics, geofencing and reporting and visualization. Services has been further segmented into consulting services, implementation and integration services and support and maintenance services.
Geomarketing Market Scope Country Level Analysis
Geomarketing market is analysed and market size, volume information is provided by country, technology, location, deployment mode, vertical and component as referenced above.
The countries covered in the geomarketing market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates and is expected to foster the geomarketing market in the forecast period due to increase in the use of location analytics and big data to collect complete and separated information about possible markets, rise in the need to adopt cloud services, for their scalability and flexibility, and customers, increase in the demand for modernizing legacy systems and applications and increase in a remote work scenario, and better customer experience by applications in this region.
The country section of the geomarketing market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Geomarketing Market Share Analysis
Geomarketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to geomarketing market.
The major players covered in geomarketing market report are Microsoft, IBM, Cisco Systems, Oracle, Adobe, Salesforce, Software AG, Esri, Telefonaktiebolaget LM Ericsson, Qualcomm Technologies, Inc., PlotProjects B.V, Xtremepush, A Place for Rover, Inc., MobileBridge, Hyper, Reveal Mobile, Inc., Galigeo, Navigine, Airship, Bluedot, Foursquare and LocationGuru Solutions Pvt. Ltd among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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