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Materials & Packaging


Global Graphic Film Market – Industry Trends and Forecast to 2028

  • Materials & Packaging
  • Upcoming Report
  • Mar 2021
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Graphic Film Market, By Polymer (PVC, PP, PE), Film Type (Opaque, Reflective, Transparent, Translucent), End Use (Promotional & Advertisement, Industrial, Automotive), Printing Technology (Digital, Rotogravure), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Graphic Film Market Market Analysis and Insights : Global Graphic Film Market

The graphic film market is estimated to reach this registering this growth at a rate of 11.32% for the forecast period of 2021 to 2028.

The graphic film is a sheet or a layer made of polymer compounds used to serve the purpose of storing a variety of information labeling and product security. The graphic film is primarily used to provide the preventive layer and improve the artistic appeal of the product. These films are composed of different materials such as polypropylene, polyvinylchloride, polyethylene, etc. and developed with the help of various printing techniques like flexography, rotogravure, and others. This film substrate provides water resistivity and durability. Graphic films are specifically used for representing visual representation on the film surface for variable information. The graphic film is an excellent mode of communication for informing and guiding the customers about the products and services, thus it is extensively used as a customer engagement tool.

These films have much lower installation costs, which is fuelling the market demand in many industries. Apart from this, the maintenance cost is also less, which makes it suitable for the advertisement and promotional industry. The films are used as promotional banners and pamphlets owing to the attractive texture. The graphic films offer extensive properties such as easy recyclability, cost-effectiveness, and high durability. It can be used in many applications owing to the protective uses such as automotive, electronics, pharmaceutical, constructions, and others to create unique appearances to enhance the material or object.

The Graphic Film Market has witnessed huge growth owing to the development of the infrastructure, rapidly increasing urbanization leads to an increase in the activities in the construction industry. The growing advancement in the film industry, expansion of novel manufacturing techniques, and inflation in purchasing ability have added fuel to the growth of this market. Also, lightweights, recyclability, cost-effectiveness, high durability, and excellent print-ability are some of the basic characteristics of the material that has fostered the demand for graphic films. The growing use of graphic film for making promotional and advertising banners and vehicle wraps in the automotive and advertising industries is another major factor expected to drive the growth of the graphic film market over the forecast period.

Indoor advertising, outdoor advertising, vehicle graphics, traffic and safety markings, and architectural graphics are some of the notable applications of graphic films. Growth in outdoor advertising is presumed to be slower in 2020, due to the COVID-19 disruption and increasing adoption of digital out-of-home advertising. Whereas, the market also accepts high product innovation in terms of increasing launches of graphic films with extra characteristics like anti-bacterial feature. The recent COVID-19 has further promoted many market vendors to make significant improvements in formulation and building their polyvinyl chloride (PVC) film to magnify product performance.

This graphic film market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on graphic film market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Graphic Film Market Scope and Market Size

The graphic film market is segmented on the basis of polymer, film type, printing technology and end-use. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets. 

  • Based on polymer, the graphic film market is segmented into PVC, PP, PE.
  • Based on film type, the graphic film market is segmented into opaque, reflective, transparent, translucent.
  • Based on end use, the graphic film market is segmented into promotional and advertisement, industrial, automotive.
  • Based on printing technology, the graphic film market is segmented into digital, rotogravure.

Graphic Film Market Country Level Analysis

The graphic film market is analysed and market size, volume information is provided by country, polymer, film type, printing technology and end-use as referenced above.  

The countries covered in the graphic film market report are the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.  

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Graphic Film Market Share Analysis

The graphic film market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to bar code sticker labeling machine market.

The major players covered in graphic film market report are DuPont de Nemours, Inc.; 3M; Innovia Films; Avery Dennison Corporation; HEXIS S.A.; KPMF Limited; DUNMORE; Achilles USA; CONSTANTIA; Drytac Corporation; THE GRIFF NETWORK; Arlon Graphics, LLC; FDC Films; Nekoosa Inc.; Charter NEX; Aura Graphics Limited. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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