Global Growler Market – Industry Trends and Forecast to 2030

Global Growler Market, By Capacity Type (32Oz, 64Oz, 128Oz), Application (Alcoholic Beverages, Non-Alcoholic Beverages), Material (Glass, Plastic, Metal and Ceramic), Sales Channel (Online and Offline), End User (Commercial, Residential) – Industry Trends and Forecast to 2030.

Growler Market Analysis and Size

Transportation of beer, as well as the associated brewing and serving techniques, rely heavily on the packaging. Growlers have developed an effective packaging process for packing large quantities of newly crafted beer, and with the regulatory backing for the storage of growler, the safe storing of the alcoholic beverages has augmented. Wine and cider growlers are used to dispense and store beer. Consumer desire for freshly produced beer is increasing as a result of lack of preservatives and its freshness. Growlers are more expensive than substitutes such as glass bottles and aluminum cans. The market is expected to benefit from the growth of craft beer during the forecast period.

Data Bridge Market Research analyses that the growler market is expected to reach USD 702.05 billion by 2030, which is USD 520.94 billion in 2022, registering a CAGR of 3.80% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.     

Growler Market Scope and Segmentation

Market Definition

Growlers are a type of containers with screw on caps and hinged gasket. These growlers are made up of ceramic, glass or plastic and used for transportation and storage of beverages such as noncarbonated drinks and carbonated, beers, cider, among others. Furthermore, growlers with valves are also utilized in wineries for large volumes of wine storage and transport.

Growler Market Dynamics

Drivers

• Growing popularity and consumption of craft beer

The popularity of freshly crafted beer is growing in the global market, owing to the presence of very few preservatives and its freshness, which boosts its popularity in the global market. The above-mentioned characteristics and changes in consumer perceptions and convenience such as consumption of alcoholic beverages in weekend drive the demand for larger packaging solutions such as growler. Therefore, the swiftly growing demand for fresh beer directly impacts the growler's demand and drives the market's growth rate.

• Increasing popularity of ceramic growler

Augmented popularity of ceramic growlers market can be attributed to the major market share of ceramic growlers which is almost 50% held by the across the global growlers market during the forecasted period. In addition, many brands are packed using ceramic growlers and market themselves as a sustainable practitioner which can catch attention from many environmentally concerned consumer bases.

Opportunities

• Constant efforts by market players to provide innovative products

The product attractiveness and innovation drive the growlers market in product design is being kept at the epicentre.  Manufacturers of growler emphasize incorporating innovative properties such as one-of-a-kind, recyclable, lightweight, simple to use, and many more. Globally standard beverage brands are since offering personalized packaging for their specific product to surge brand recall value among millennials. Custom growler are made by using variety of manufacturing methods. Customization differentiates the growler from the competition by delivering exact specifications on the basis of client choices. Therefore, the constant efforts of market players to provide innovative products is anticipated to create lucrative opportunities for market growth.

• Increase in the consumption of beer in numerous countries

Major markets of alcohol such as the U.S. have been moving towards premium beer in last few years, with similar adoption in high-growth developing markets. For instance, the penetration of premium beer brands has augmented 3 to 4% above valued, which has positively impacted the growlers market. Simultaneously, the availability of number of independent microbreweries in the US, Germany, and other major markets is also growing, which is expected to create immense opportunities for the growth of the growlers market.

Restraints/ Challenges

• Issues associated with growler Market

Surging requirement of expensive machinery and manufacturing units and high initial investments are some major factors that can obstruct growth of the global growlers market. Furthermore, high price of raw materials of growler in comparison to alternatives such as glass and aluminium are some other factors anticipated to restrain market growth. Spillage and loss of flavour during shipping of beverages are some problems expected to hamper the demand for growlers in the market.

This growler market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growth  application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the growler market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Global Growler Market

The global economy has experienced a financial crisis due to shut down and lockdown which imposed by federal governments to avoid the spread of virus among humans. With some exceptions, the production and supply of food and beverages and supplies of pharmaceutical product, were permitted under strict supervision. Consumers were forced to consume their preferred alcoholic and non-alcoholic beverages product only at home around the world, which resulted in an increasing trend of takeaway alcoholic drinks to home from breweries and local pubs. Furthermore, the increase in demand for alcoholic beverages moong consumers for household consumption resulted in a rise in demand for growlers in the pandemic period. On the other side, the growler market is projected to grow significantly in the upcoming period after the pandemic ends.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, Drifters brewery announced the launch of its fifth growler station in India (Mumbai). Growler stations are places or hubs to refill growlers with beer. In this new growler station launched, the company has designed a pickup and delivery service for filling growlers at a high speed due to increasing beer demand among beer drinkers in India.
• In 2021, Ardagh Group S.A. has acquired Consol Holdings Proprietary Limited. This company is a leading manufacturer of glass packaging in African continent.

Global Growler Market Scope

The growler market is segmented on the basis of capacity type, application, material, sales channel and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Capacity Type

• 32Oz
• 64Oz
• 128Oz

 Application

• Alcoholic Beverages
• Beer
• Wines
• Others
• Non-Alcoholic Beverages

 Material

• Glass
• Plastic
• Metal
• Ceramic

Sales Channel

• Online
• Offline
• Breweries
• Hypermarket
• Convenience Stores

 End User

• Commercial
• Residential

Growler Market Regional Analysis/Insights

The growler market is analyzed and market size insights and trends are provided by country, capacity type, application, material, sales channel and end user as referenced above.

The countries covered in the growler market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

North America dominates the growler market in terms of market share and revenue. This is mainly owing to the surging adoption of cutting edge technology. Furthermore, growing diagnostic activities coupled with increasing innovation in product design will further enhance the market growth rate in this region.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 owing to the increasing number of IVD tests. Moreover, increasing prevalence of chronic disease across the region will further enhance the market growth rate in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Growler Market Share Analysis

The growler market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to growler market.

Some of the major players operating in the growler market are:

• Ardagh Group S.A. (Luxembourg)
• Alpha Packaging (U.S.)
• William Croxsons & Sons Limited (U.K.)
• GrowlerWerks, Inc. (U.S.)
• Global Glass Solutions (U.S.)
• Orange Vessel Co. (U.S.)
• Berlin Packaging LLC (U.S.)
• The Boelter Companies (U.S.)
• DrinkTanks (U.S.)
• Zenan (Canada)
• GrowlerWerks, Inc. (U.S.)