- In April 2025, VIVAZEN launched its Feel GreatBotanical Gummies, offering a flavorful and functional way to support energy, focus, relaxation, and mood. Available in three varieties—Energy + Focus (Berry Bliss), Stress Relief (Cider Crush), and Relax + Unwind (Citrus Chill)—these gummies are crafted with botanically active ingredients and designed for on-the-go wellness. The launch reflects a growing consumer shift toward functional nutrition, where supplements go beyond basic health to address everyday lifestyle needs. With clean flavors and portable packs, VIVAZEN’s gummies provide a convenient alternative to traditional wellness formats
- In April 2024, Olly expanded its wellness portfolio with a new line of cognitive-enhancing gummies under the Brainy Chews range. These nootropic-powered supplements include Cognitive Thinker Brainy Chews for improved concentration, Energized Thinker Brainy Chews infused with 70mg of caffeine for mental stamina, and Chill Thinker Brainy Chews featuring L-theanine and magnesium to ease stress. Designed for fast-acting results within 30–60 minutes, each chew is individually wrapped for on-the-go convenience. This launch reflects Olly’s commitment to functional nutrition and growing consumer interest in targeted cognitive support across age groups
- In April 2024, SmartyPants Vitamins introduced a new gummy supplement, "Kids Fiber and Veggies," specifically formulated for children aged four and above. This product aims to promote regular digestion through an organic blend of green vegetables and plant-derived prebiotic dietary fiber, addressing the growing demand for kid-friendly functional supplements
- In April 2023, Centrum (now under Haleon) launched "Benefit Blends" in India, a new range of high-science supplements in a delicious gummy format. This includes products such as "Centrum Sleep & Refresh" gummies for sleep quality, "Centrum Digestive Balance" for gut health, and "Centrum Immune Defense" for immune support, showcasing the brand's expansion into targeted gummy solutions
- In June 2022, Vitafusion, a leading American gummy vitamin company, partnered with Tiffany Haddish to introduce "Multi + Immune Support," a 2-in-1 gummy vitamin that serves as a daily multivitamin and provides immune support. They also launched another gummy vitamin product focused on hair, skin, and nails, demonstrating a focus on celebrity collaborations and beauty-from-within applications
