- In July 2022, Glofox announced its partnership with 9Round studios, providing it’s operational and management platform across more than 20 markets, with plans to grow into an additional 15 markets over the next two to three years. This initiative is generating revenue for the company and supporting its goal of international expansion within the global gym management software market
- In April 2022, Virtuagym enhanced its workout platform by introducing a new video feature tailored for the fitness industry. This upgrade aims to deliver improved and diverse solutions to customers, thereby increasing the brand's value in the marketplace
- In August 2020, Google made headlines by acquiring Fitbit for USD 2.1 billion, a strategic move aimed at enhancing its wearable technology capabilities and expanding its presence in the health and fitness sector
- In September 2020 Peloton, a gym management application company bolstered its market position by acquiring Precor for USD 420 million, significantly expanding its manufacturing capacity and product offerings
- In January 2021, KKR acquired Technogym for USD 1.3 billion, further emphasizing the growing interest in fitness technology and wellness solutions. These acquisitions reflect a broader trend of major players investing in the fitness and health markets to leverage emerging technologies and meet increasing consumer demand
