- Gynecomastia procedures, which involve surgical or non-surgical treatment of male breast enlargement, are becoming increasingly common across both cosmetic and medical practices due to rising awareness, social acceptance, and technological advancements in minimally invasive surgical techniques
- The escalating demand for gynecomastia procedures is primarily fueled by increasing cases of hormonal imbalances, obesity, steroid abuse, and side effects of certain medications, coupled with growing male concern over physical appearance and self-confidence
- North America dominated the gynecomastia procedures market with the largest revenue share of 42.3% in 2024, characterized by a higher prevalence of gynecomastia, early adoption of advanced surgical technologies, and high healthcare expenditure
- Asia-Pacific is expected to be the fastest-growing region in the gynecomastia procedures market during the forecast period (2025–2032), with a projected CAGR of 8.7%, supported by increasing urbanization, medical tourism, expanding middle-class income groups, and growing awareness regarding cosmetic surgery among men in countries such as India, China, and South Korea
- The Liposuction segment dominated the market with the largest revenue share of 61.4% in 2024, owing to its minimally invasive nature, faster recovery time, and increased acceptance among younger individuals seeking aesthetic corrections. This technique is especially favored for patients with excess fatty tissue and minimal glandular development
