- Hair dryers are electrically powered grooming devices used to dry and style hair by blowing hot or cold air, often featuring multiple heat/speed settings and ion or ceramic technology to reduce frizz and damage. They are widely used in households, salons, and travel kits for quick and efficient hair management
- The growing demand for hair dryers is primarily driven by rising beauty consciousness, increased disposable income, expanding online beauty retail, and the growing influence of social media and beauty influencers across global consumer segments
- North America dominated hair dryer market with a share of 34.07% in 2024, due to increasing consumer inclination towards personal grooming and the widespread availability of advanced hair styling tools
- Asia-Pacific is expected to be the fastest growing region in the hair dryer market during the forecast period due to rapid urbanization, rising disposable incomes, and an expanding middle class across countries such as China, India, and Japan
- Corded segment dominated the market with a market share of 83.06% in 2024, due to its consistent power output and reliability during prolonged usage. Corded hair dryers are widely used in both household and salon settings, as they eliminate concerns regarding battery life and typically offer higher wattage for faster drying. The lower cost and greater variety of features in corded models, including multiple heat/speed settings and ionic technology, continue to drive their demand, particularly among consumers seeking performance-driven solutions
