- In September 2023, Alma Lasers partnered with Kate Hudson for the 'Beyond The Trend' Campaign, aiming to showcase its top products, including LMNT, PrimeX, and others
- In March 2023, Viviscal launched a new line of topical hair care products targeted at women's specific hair concerns. The collection included Viviscal Thickening Shampoo, Viviscal Strengthening Conditioner, and Viviscal Thickening Serum
- In October 2022, Dr. Groot, a South Korean hair care brand, introduced a shampoo containing brewer's yeast, claiming to benefit the scalp microbiome and reduce hair loss symptoms
- In August 2022, UNITE Hair debuted the BOOSTA PLUS+ Hair serum, formulated to stimulate hair growth and prevent hair loss by activating stem cells and rejuvenating hair follicles
- In August 2021, Adon Hair Care Clinic launched the Grow-Dense Hair Serum in the Indian market, an innovative product designed for both men and women to address hair loss and promote regrowth
