- In April 2024, Dove, a personal care brand under Hindustan Unilever Ltd (HUL), launched a new 10-in-1 deep repair treatment hair mask as part of its hair care portfolio expansion. This development aims to cater to rising consumer demand for multifunctional hair solutions offering nourishment, repair, and protection in a single product. The launch enhances Dove’s competitive position in the premium hair care segment and strengthens its presence in the deep treatment category, likely contributing to increased brand loyalty and market share
- In January 2024, Nykaa Naturals, a natural beauty brand, expanded its product range with the launch of a new haircare collection formulated with rosemary and naturally derived niacinamide. This product development aligns with the growing consumer preference for clean, ingredient-focused hair care solutions. By introducing a line rooted in nature-based actives, Nykaa strengthens its appeal among health-conscious consumers and reinforces its positioning in the natural and sustainable beauty market
