- In December 2024, Zara introduced a new collection of three hair perfumes, developed in collaboration with renowned hairstylist Guido Palau and perfumer Jerome Epinette, with each fragrance inspired by different times of the day and aptly named Dawn, Dusk, and Midnight
- In September 2024, Gisou entered the hair perfume market with the launch of its Honey-Infused Hair Perfume, featuring a lavender berry scent
- In April 2024, Balmain Hair celebrated its 50th anniversary by launching the Heritage 1974 Collection, a trio of unisex hair perfumes, including Ginger 1974 Hair Perfume with a warm, rich gourmand scent, Cardamom 1974 Hair Perfume with a sweet and cozy blend, and Vetiver 1974 Hair Perfume offering a bright and fresh aroma
- In October 2022, Elon Musk introduced Burnt Hair Perfume, priced at USD 100, humorously urging fans to purchase it to help fund his acquisition of Twitter
