Global Hair Styling Products Market, By Product (Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Others), Distribution Channel (Warehouse Clubs, Convenience Stores, Specialist Retailers, Supermarkets and Hypermarkets, Variety Stores, Online Retail, Departmental Stores, Others) - Industry Trends and Forecast to 2030.
Hair Styling Products Market Analysis and Size
New beauty standards have been established as a result of the massive rise of social media over the last two decades. And the intensity of the shift is so intense that anything less than flawless makes viewers uneasy. A closer look at Instagram reveals that most images not only have great hairdos and flawless skin, but also smell of filters and the use of beauty apps. This shift to a new normal and parallel lives by millennials on social media is driving a massive increase in the global hair styling products market.
Data Bridge Market Research analyses that the hair styling products market which was USD 22.03 billion in 2022, would rocket up to USD 31.21 billion by 2030, and is expected to undergo a CAGR of 4.45% during the forecast period of 2023 to 2030.
“Hairspray” dominates the product segment of the hair styling products market due to its widespread use for long-lasting hold and versatility in hairstyling. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Hair Styling Products Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product (Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Others), Distribution Channel (Warehouse Clubs, Convenience Stores, Specialist Retailers, Supermarkets and Hypermarkets, Variety Stores, Online Retail, Departmental Stores, Others)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa
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Market Players Covered
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L'oreal SA (France), Revlon, Inc. (U.S.), Coty, Inc. (U.K.), Indus Valley (India), Combe Incorporated (U.S.), Hoyu Co. , Ltd (Japan), John Paul Mitchell Systems (U.S.), Cover Your Gray (U.S.), Kao Corporation (Japan) and NATULIQUE ApS (Denmark) Puig (Spain), Coty Inc. (U.S.), Kao Corporation (Japan), The Estée Lauder Companies Inc. (U.S.), Oriflame Cosmetics AG (Switzerland), KOSÉ Corporation (Japan), CHANEL (U.K.)
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Market Opportunities
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Market Definition
Hair styling products are beauty and hair care products that help consumers nourish and style their hair. Modern times have resulted in technological advancements and the birth of numerous product offerings. This wide range of products reflects the concern and popularity of hair styling and personal care among the global population.
Global Hair Styling Products Market Dynamics
Drivers
- Growing Innovation and Product Advancement in Hair Stylings and Huge Shift in Global Fashion Trends
Increasing innovations are influencing hair styling goods in ingredients and technology, such as hair care products that address hair loss, higher product preparations, and an increase in supply for hairstyling and colorant products that represent individualism over millennia. Previously, hairstyling products were only popular among female customers. Men are becoming more interested in hair gels, waxes, clays, and other styling products.
Opportunity
- Growth of Advertisement by Social Media Influencers
Social media influencers are setting flawless beauty standards, which significantly impacts their followers. It is no longer fashionable to flaunt wrinkles, dark circles, or less-than-perfect hair. It is now a space where bad hair days are not an option, driving significant growth in the global hair styling market. Changing lifestyles, rising disposable income, product innovation, and smart strategic marketing activities positively impact the hair styling products market. Furthermore, product enhancement and the introduction of new innovative products provide profitable opportunities for players in the hair styling products market.
Restraint/Challenge
- Harmful Side Effects of the Hair Styling Products
On the other hand, the availability of less expensive alternatives is expected to impede the growth of the hair styling products market. Concerns about the harmful effects of these products on hair are expected to pose a challenge to the hair styling products market during the forecast period.
This global hair styling products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global hair styling products market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In June 2023, Henkel Consumer Brands has expanded its presence in the Indian market by introducing Taft hair styling products. This move follows their entry into the at-home hair coloring market under the Schwarzkopf brand. The Taft range offers products across four categories, catering to both men and women.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Global Hair Styling Products Market Scope
The hair styling products market is segmented on the basis of product type and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product type
- Hair Gel
- Hair Mousse
- Hairspray
- Styling Creams and Waxes
- Styling Spray
- Others
Distribution channel
- Warehouse Clubs
- Convenience Stores
- Specialist Retailers
- Supermarkets and Hypermarkets
- Variety Stores
- Online Retail
- Departmental Stores
- Others
Global Hair Styling Products Market Regional Analysis/Insights
The global hair styling products market is analysed and market size insights and trends are provided by type and distribution channel are referenced above.
The countries covered in the hair styling products market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa
North America dominates the hair styling products market due to a high demand for innovative and premium hair care products, and a strong presence of leading beauty and cosmetics companies.
Asia-Pacific region had the highest growth rate in the hair styling products market due to increasing urbanization, rising disposable incomes, and growing beauty consciousness among consumers in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Hair Styling Products Market Share Analysis
The global hair styling products market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the company’s focus related to the global hair styling products market.
Some of the major players operating in the global hair styling products market are:
- L'oreal SA (France)
- Revlon, Inc. (U.S.)
- Coty, Inc. (U.K.)
- Indus Valley (India)
- Combe Incorporated (U.S.)
- Hoyu Co., Ltd (Japan)
- John Paul Mitchell Systems (U.S.)
- Cover Your Gray (U.S.)
- Kao Corporation (Japan)
- NATULIQUE ApS (Denmark)
- Puig (Spain)
- Coty Inc. (U.S.)
- Kao Corporation (Japan)
- The Estée Lauder Companies Inc. (U.S.)
- Oriflame Cosmetics AG (Switzerland)
- KOSÉ Corporation (Japan)
- CHANEL (U.K.)
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