Global Hair Gel Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Hair Gel Market Size

• The Global Hair Gel Market size was valued at USD 5.62 Billion in 2024 and is expected to reach USD 13.58 Billion by 2032, at a CAGR of 10.3% during the forecast period
• The market growth is largely fueled by  rising of customers’ awareness about the profits of natural and organic ingredients in hair gel products
• Furthermore, the growing knowledge about personal grooming both in men and women. Because of the noticeable increase in the count of fashion aware people around the globe are further anticipated to propel the growth of the Hair Gel Market

Hair Gel Market Analysis

• Hai gels products are generally utilized to achieve the hair shape in a desired shape or form by the person. Glossy gels are more frequently used because of the neat look it gives by their usage. Hard hold gels are more used amongst the youth who try to imitate the current trendy hairstyles
•  Moreover, in the corporate sector where the competition is intense and looking good in an important category, there has been a rising current trend to look good.
• North America dominates the Hair Gel Market with the largest revenue share of 39.63% in 2025, characterized by rising preference for organic and multifunctional hair gels.
• Asia-Pacific is expected to be the fastest growing region in the Hair Gel Market during the forecast period due to rising demand for hairstyling products influenced by pop culture and celebrity endorsements      
• The styling segment is expected to dominate the Hair Gel Market with a market share of 43.2% in 2025, driven by increasing consumer demand for versatile hair styling products that offer flexibility and ease of use   

Report Scope and Hair Gel Market Segmentation     

Hair Gel Market Trends

“Sustainability and Eco-Friendly Packaging Gaining Traction”

• A growing trend in the global hair gel market is the shift toward sustainable and eco-conscious product development. Consumers are increasingly demanding environmentally friendly formulations and packaging as part of their personal care choices.
• Companies are responding by using biodegradable ingredients, reducing water usage in production, and launching vegan, cruelty-free hair gels. For instance, brands like Garnier and Aveda are offering hair gels in recyclable or refillable packaging.
• This shift toward green innovation is not only reducing environmental impact but also enhancing brand loyalty among eco-aware consumers.

Hair Gel Market Dynamics

Driver

“Rising Demand for Personalized and Functional Hair Styling Products”

• The increasing consumer preference for personalized hair care solutions is a significant driver of the global hair gel market. Consumers are seeking hair styling products that cater to their unique hair types, styling preferences, and lifestyle needs.
• Advancements in AI and data analytics enable manufacturers to develop hair gels with specific functionalities, such as humidity resistance, heat protection, and long-lasting hold, tailored to individual requirements.
• For instance, brands are launching hair gels infused with natural ingredients and free from harmful chemicals, appealing to health-conscious consumers and those with sensitive scalps.
• The demand for multifunctional hair gels that combine styling with hair care benefits, such as nourishment and damage repair, is also on the rise, further propelling market growth.

Restraint/Challenge

“Concerns Regarding Product Safety and Ingredient Transparency”

• Consumer concerns about the safety of hair styling products and the transparency of ingredient lists pose challenges to the hair gel market. Reports of adverse reactions, such as scalp irritation or hair damage, have led to increased scrutiny of product formulations.
• Regulatory bodies are implementing stricter guidelines on cosmetic product ingredients, requiring manufacturers to provide clear and accurate labeling. Compliance with these regulations can increase production costs and complexity.
• Additionally, the demand for clean-label products is growing, with consumers favoring hair gels free from sulfates, parabens, and synthetic fragrances. Meeting these preferences necessitates reformulation and sourcing of alternative ingredients, which can be challenging for manufacturers.
• To overcome these challenges, companies must invest in research and development to create safe, effective, and transparent hair gel products that align with consumer expectations and regulatory standards.

Hair Gel Market Scope

The market is segmented on the basis of application, type, end use, and distribution channel.

• By Application

On the basis of application, the Hair Gel Market is segmented into styling, hold, shine, and moisturizing. The styling segment dominates the largest market revenue share of 43.2% in 2025, driven by increasing consumer demand for versatile hair styling products that offer flexibility and ease of use. Manufacturers are focusing on innovative formulations that provide strong hold without flaking, catering to diverse hair types and styles. Additionally, the rise in social media influence and

The moisturizing segment is anticipated to witness the fastest growth rate of 8.7% from 2025 to 2032, fueled by rising awareness of hair health and the demand for products that combine styling with nourishment. Hair gels infused with natural oils and hydrating agents are gaining popularity, especially among consumers with dry or curly hair. The trend towards multifunctional hair care products is pushing adoption in both personal and professional settings.

• By Type

On the basis of type, the Hair Gel Market is segmented into water-based, alcohol-based, gel creams, and aloe vera based. The water-based segment held the largest market revenue share in 2025, driven by its non-greasy texture and easy washability, making it a preferred choice among consumers seeking lightweight styling options. These gels are suitable for daily use and are less likely to cause product buildup, appealing to a broad demographic.

The aloe vera based segment is expected to witness the fastest CAGR from 2025 to 2032, driven by the growing consumer preference for natural and organic ingredients in personal care products. Aloe vera's soothing and moisturizing properties make it an attractive component in hair gels, catering to health-conscious consumers and those with sensitive scalps. The demand is supported by clean-label trends and the shift towards sustainable beauty products.

• By End Use

On the basis of end use, the Hair Gel Market is segmented into men, women, and unisex. The men segment captured the largest revenue share of 80.16% within this category in 2025, fueled by the increasing grooming awareness and the popularity of hairstyles requiring strong hold. Men's hair gels are often formulated to provide long-lasting hold and are marketed towards achieving specific styles, such as slicked-back or spiked looks. The market benefits from targeted marketing strategies and the expansion of men's grooming products.

The unisex segment is anticipated to grow at a noteworthy CAGR during the forecast period, driven by the demand for versatile products that cater to all genders. Manufacturers are developing formulations that appeal to a broader audience, focusing on neutral scents and universal styling benefits. The trend towards inclusivity and the blurring of gender lines in personal care are further boosting demand in this segment.

• By Distribution Channel

On the basis of distribution channel, the Hair Gel Market is segmented into online retailers, supermarkets/hypermarkets, beauty stores, and pharmacies. The online retailers segment dominates the largest market revenue share in 2025, driven by the convenience of e-commerce platforms and the wide variety of products available. Consumers are increasingly turning to online shopping for personal care products, influenced by digital marketing and the ease of comparing product reviews and prices.

The beauty stores segment is expected to witness the fastest CAGR from 2025 to 2032, fueled by the personalized shopping experience and expert advice offered in these outlets. Beauty stores often carry a curated selection of hair care products, allowing consumers to explore premium and niche brands. The emphasis on customer service and product trials in these stores enhances consumer trust and drives sales.

Hair Gel Market Regional Analysis

• North America dominates the Hair Gel Market with the largest revenue share of 39.63% in 2024, driven by rising trend in personal grooming and the growing popularity of hairstyling products across both genders.
• Consumers in the region seek products that offer long-lasting hold, shine, and easy application, often aligning with current fashion trends and professional styling needs.
• This robust demand is further supported by strong retail infrastructure, increasing consumer spending on personal care, and an expanding influence of social media on grooming standards.
• The rising preference for organic and multifunctional hair gels is also contributing to sustained growth across both the U.S. and Canadian markets.

U.S. Hair Gel Market Insight

The U.S. Hair Gel Market captured the largest revenue share of 82.52% within North America in 2025, fueled by strong demand from the millennial and Gen Z demographics who regularly experiment with hair styling. Trends like textured hairstyles and slick looks are fueling consistent consumption across salons, retail, and e-commerce channels. Increased visibility of influencer-driven grooming tutorials on platforms like YouTube and TikTok continues to propel market growth. Clean-label products and premium formulations with natural ingredients are seeing increased adoption due to heightened consumer awareness around scalp health and eco-friendliness.  

Europe Hair Gel Market Insight

The European Hair Gel Market is projected to expand at a substantial CAGR throughout the forecast period, primarily driven by mature grooming culture and increasing demand for eco-conscious personal care solutions. Product innovation targeting different hair types and styles, including volumizing and frizz-control gels, is attracting a broad consumer base. Consumers favor styling products free from parabens and sulfates, aligning with the region's strict cosmetic regulations and rising environmental awareness. Hair gel usage is particularly strong in urban areas where fashion and personal appearance hold cultural significance, supporting steady retail growth.

U.K. Hair Gel Market Insight

The U.K. Hair Gel Market is anticipated to grow at a noteworthy CAGR during the forecast period, driven by youthful population embracing hairstyling trends and frequent product usage. The market is benefiting from increasing male grooming routines and a demand for customizable hair products. The shift toward clean beauty and vegan formulations is notable, with new product launches emphasizing these attributes. Online retail is thriving, supported by influencer marketing and direct-to-consumer strategies by domestic and global hair gel brands.

Germany Hair Gel Market Insight

The German Hair Gel Market is expected to expand at a considerable CAGR during the forecast period, fueled by the country’s inclination toward quality, safety, and ingredient transparency in personal care products. Demand is growing for hair gels that combine hold with hair care benefits, such as moisturizing agents or UV protection. Consumers prefer locally manufactured, dermatologically tested products, creating opportunities for domestic brands. Sustainable packaging and cruelty-free claims are also influencing purchasing decisions among eco-conscious German consumers.

Asia-Pacific Hair Gel Market Insight

The Asia-Pacific Hair Gel Market is poised to grow at the fastest CAGR of over 23.51% in 2025, driven by youthful population, increasing disposable incomes, and a growing male grooming segment. Countries such as India, China, and South Korea are witnessing rising demand for hairstyling products influenced by pop culture and celebrity endorsements. Local brands offering cost-effective and trendy products are expanding rapidly across both offline and online platforms. Furthermore, the region’s thriving salon industry is driving demand for professional-grade styling gels, particularly in urban centers.  

Japan Hair Gel Market Insight

The Japan Hair Gel Market is gaining momentum due to a strong preference for minimalist yet effective grooming solutions. Japanese consumers prioritize scalp health and subtle styling, favoring lightweight gels with non-greasy textures. The market is benefiting from innovations in formulation such as hybrid gels combining treatment and styling in one product. Aging demographics are also contributing to demand for gentle, volumizing solutions tailored to thinning hair, especially among older men and women.    

China Hair Gel Market Insight

The China Hair Gel Market accounted for the largest market revenue share in Asia Pacific in 2025, driven by evolving fashion consciousness, youth-centric grooming trends, and a strong online retail ecosystem. China’s hair gel segment is witnessing innovation in texture, scent, and finish (matte vs. glossy), enhancing consumer appeal. Domestic brands are competing aggressively with international labels by offering value-based products with trendy packaging and functional benefits. The influence of social media platforms like WeChat, Xiaohongshu, and Douyin is significantly accelerating market penetration and consumer engagement.

Hair Gel Market Share

The Hair Gel Industry is primarily led by well-established companies, including:

• L'Oréal International (France)
• Avon Products, Inc. (U.K.)
• Procter & Gamble (U.S.)
• Unilever (Netherlands)
• Oriflame Cosmetics AG (Switzerland)
• REVLON (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Skin Food (South Korea)
• Johnson & Johnson Services, Inc. (U.S.)
• Bayer AG (Germany)
• Henkel AG & Co. KGaA (Germany)
• Clarins (France)
• Alticor Inc. (U.S.)
• Mary Kay Inc. (U.S.)
• Beiersdorf AG (Germany)
• Yves Rocher (France)
• Shiseido Co., Ltd. (Japan)
• Maybelline New York (U.S.)
• Nykaa E-Retail Pvt. Ltd. (India)

Latest Developments in Global Hair Gel Market

• In September 2022, L'Oréal Group collaborated with Southeast Asian e-commerce platform Lazada to launch a three-month pilot program focused on reducing plastic packaging waste. As part of this initiative, customers purchasing Garnier, Maybelline, and L'Oréal Paris products from LazMall flagship stores in Malaysia, Thailand, and Vietnam received eco-friendly packaging made from sustainable materials.
• In October 2021, Mandom Corporation unveiled a novel oil gel formulation that incorporates a high concentration of multiple oils within a water phase. This product offers a smooth, non-sticky texture and is designed to attract consumers seeking more effective and comfortable skincare solutions.
• In September 2021, L'Oréal Group introduced a new hair styling formula derived from sugar compounds and plant fibers. This natural, lightweight alternative to conventional polymer and silicone-based products is suitable for various leave-in formats such as gels, creams, and sprays, offering consumers diverse styling options tailored to their hair care preferences

SKU-33741