- The current health insurance market is witnessing a strong shift in consumer preference toward lifetime coverage plans that ensure uninterrupted access to medical benefits throughout different life stages
- Insurers are increasingly tailoring long-term policies with added wellness features and continuous renewal benefits to meet the rising demand for comprehensive and enduring health protection
- North America dominates the Health Insurance Market with the largest revenue share of 40.06% in 2024, driven by a well-established healthcare infrastructure and high consumer awareness about health insurance benefits
- Asia-Pacific is expected to be the fastest growing region in the health insurance market during the forecast period share of 9.14% in 2025, fueled by rising healthcare expenditures, increased awareness about health insurance, and government-driven reforms in countries such as China, India, and Japan
- The preferred provider organization (PPO) plans are widely preferred with market share of 28.05% due to their flexibility in choosing healthcare providers and specialists without requiring referrals, making them popular among consumers who value freedom of choice and convenience
