- In October 2024, Zydus Wellness announced its entry into the healthy snacks industry by acquiring Naturell India, the maker of protein-rich Ritebite snacks, for USD 42.3 million, including 100% equity shares and its subsidiary, strengthening its consumer wellness portfolio and boosting expected earnings per share (EPS) from the first year post-acquisition
- In December 2023, Farmley, a healthy snacking startup, raised USD 6.7 million in pre-Series B funding to enhance its offline retail presence and drive product innovation, positioning itself for accelerated growth in the health-focused snacking segment
- In September 2023, Danone UK&I unveiled a new range of high-protein dairy snacks under the brand name GetPRO, offering products such as high-protein yogurts, mousses, puddings, and beverages with no added sugars and low or 0% fat, catering to fitness enthusiasts and expanding its healthy snacking portfolio
- In September 2023, Kellanova’s RXBAR brand collaborated with podcaster Maria Menounos to launch a limited edition RXBAR ManifX bars with customizable wrappers, featuring the Chocolate Sea Salt flavor with 12g of protein, enhancing its brand engagement and consumer appeal
- In June 2023, Unilever announced the acquisition of Yasso Holdings, Inc., a brand known for premium frozen Greek yogurt in the U.S., aligning with its premiumization strategy and expanding its Ice Cream Business Group with healthier and indulgent frozen snack options
- In March 2022, CLIF expanded its snack offerings by introducing CLIF Thins, a crispy and crunchy version of the original CLIF BAR, crafted with plant-based ingredients, broadening its product range to attract health-conscious consumers seeking lighter snacking alternatives
