- In February 2025, Himalaya Wellness Company, a global leader in Ayurvedic products, launched its new "Cognitive Health" herbal supplement line in the U.S. and Europe, aimed at enhancing memory and focus using clinically studied ingredients like Bacopa Monnieri and Ashwagandha. The line aligns with growing consumer demand for plant-based nootropics and cognitive wellness solutions. The products are USDA-certified organic and non-GMO, reflecting the company's sustainable and clean-label focus
- In December 2024, Schwabe Pharmaceuticals (Germany) announced the expansion of its "Tebonin" Ginkgo biloba-based product range to include a new high-concentration formulation designed for faster onset of action in patients with early-stage cognitive decline. The launch followed positive outcomes from a multicenter clinical trial in Europe, showcasing statistically significant improvements in memory recall within 30 days of use
- In November 2024, Nature’s Way, a leading U.S. herbal supplement brand, introduced a new functional herbal tea collection combining traditional herbs with adaptogens such as Rhodiola, Eleuthero, and Holy Basil. The launch, targeting the wellness and relaxation market, capitalized on growing consumer interest in stress relief and immune support amid rising urban lifestyle pressures
- In October 2024, Patanjali Ayurved announced the construction of its first overseas Ayurvedic production facility in the UAE, aimed at catering to the rising demand for Ayurvedic and natural medicine in the Middle East and North Africa (MENA) region. The facility will produce herbal tablets, syrups, and oils for local and regional distribution, supported by strategic retail partnerships across the GCC
- In September 2024, Blackmores Limited (Australia) launched a new research collaboration with the University of Sydney to study the efficacy of Turmeric and Boswellia-based herbal combinations in managing joint inflammation and osteoarthritis. The partnership aims to create standardized, evidence-backed products for global markets, with initial results expected in mid-2025
- In January 2023, Indian traditional medicine manufacturer Handard expanded its product portfolio by introducing new offerings, including face washes, shampoos, and oral hygiene products
- December 2021, Simply Herbal, a key player in the Indian healthcare supplement sector, unveiled a new product line under the brand name Divya Himalayan. The brand focuses on creating products made exclusively from organic ingredients
- March 2021, Indian beauty brand Lotus launched Lotus Botanicals, an e-commerce platform offering a wide range of haircare and skincare products that customers can order online
