Global Herbal Pet Shampoo Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the Global Herbal Pet Shampoo Market Size and Growth Rate?

• The global herbal pet shampoo market size was valued at USD 110.92 million in 2024 and is expected to reach USD 161.41 million by 2032, at a CAGR of 4.80% during the forecast period
• The herbal pet shampoo market is estimated to witness robust growth in the forecast period owing to increasing health awareness amongst the pet owners all across the world. Such products are likely to showcase strong demand and rising popularity due to lower cost of the product is also fueling the market growth
• It has been seen that the ingredients incorporated in the manufacturing of herbal shampoo includes natural herb extracts rather than chemicals which are harmful for the animals and therefore such shampoos are considered as safer products for pets and is acting as a notable factor that is driving the growth of the market

What are the Major Takeaways of Herbal Pet Shampoo Market?

• In addition, with a significant awareness amongst the people towards their pets and increasing number of pet adoptions is likely to strengthen the growth of herbal pet shampoo market over the forecast period
• Growing disposable income coupled with wealthy lifestyle of the customers is the major factors driving the growth for herbal pet shampoo market. Herbal extracts and powders are relatively cheaper than synthetic drugs and formulation
• North America dominated the herbal pet shampoo market with the largest revenue share of 40.3% in 2024, driven by the rising number of pet adoptions, increasing awareness of pet hygiene, and the growing preference for natural, chemical-free grooming products
• The Asia-Pacific herbal pet shampoo market is poised to grow at the fastest CAGR of 9.8% from 2025 to 2032, driven by rapid urbanization, rising disposable incomes, and increasing pet ownership in emerging economies such as China, Japan, and India
• The dogs segment dominated the market with the largest revenue share of 48.6% in 2024, driven by the rising global pet dog population and growing awareness of pet hygiene and skin health

Report Scope and Herbal Pet Shampoo Market Segmentation

What is the Key Trend in the Herbal Pet Shampoo Market?

Growing Preference for Natural and Organic Ingredients

• A major and rapidly emerging trend in the global herbal pet shampoo market is the increasing consumer inclination toward natural, plant-based, and chemical-free formulations for pet care. Rising awareness regarding the harmful effects of sulfates, parabens, and synthetic fragrances is driving demand for eco-friendly and cruelty-free shampoos
  • For instance, WAHL introduced its Oatmeal Formula Natural Pet Shampoo enriched with aloe vera, coconut oil, and lime extract, designed to soothe sensitive skin while providing deep cleansing without harsh chemicals. Similarly, 4-Legger offers USDA-certified organic shampoos that use natural essential oils such as lemongrass and rosemary for skin health and coat shine
• The use of herbal ingredients such as neem, aloe vera, chamomile, and tea tree oil has become prominent due to their antibacterial, antifungal, and anti-inflammatory properties. These ingredients help in maintaining healthy skin, reducing irritation, and preventing ticks and fleas naturally
• In addition, the growing popularity of sustainable and biodegradable packaging complements this trend, as consumers increasingly prefer eco-conscious pet care solutions that minimize environmental impact
• This shift toward clean-label, organic, and eco-friendly pet care products is reshaping market dynamics. Brands focusing on transparency, ethical sourcing, and sustainable production are gaining a competitive edge, creating vast opportunities for innovation and product differentiation in the herbal pet shampoo market

What are the Key Drivers of Herbal Pet Shampoo Market?

• The increasing humanization of pets, coupled with growing awareness of pet health and hygiene, is a primary driver of the Herbal Pet Shampoo market. Pet owners are treating their animals as family members and are willing to invest in premium, chemical-free grooming solutions to ensure their well-being
  • For instance, in July 2024, The Himalaya Drug Company expanded its herbal pet care portfolio by launching a range of gentle, pH-balanced shampoos containing natural extracts such as hibiscus and coconut oil to promote coat health and reduce dandruff. This expansion highlights the increasing role of Ayurvedic and herbal ingredients in pet grooming formulations
• In addition, the rising prevalence of skin allergies and sensitivity issues among pets has fueled the demand for herbal shampoos, which are considered safer alternatives to synthetic products. The inclusion of natural oils and plant extracts aids in moisture retention and skin nourishment
• Furthermore, the surge in e-commerce and pet specialty retail outlets is enhancing product accessibility, allowing brands to reach a wider audience. The growing number of pet grooming centers and professional services also supports market expansion
• As consumer preference shifts toward organic and sustainable products, companies are focusing on innovation, transparency, and product labeling to meet evolving expectations, thereby driving consistent growth in the global herbal pet shampoo market

Which Factor is Challenging the Growth of the Herbal Pet Shampoo Market?

• The major challenge hindering market growth is the high production cost associated with sourcing and formulating natural and organic ingredients. Unlike synthetic chemicals, plant-based ingredients such as aloe vera, chamomile, or neem oil require specific cultivation and extraction processes, which increase manufacturing expenses
  • For instance, smaller brands in developing markets often struggle to maintain consistent quality and shelf life due to limited access to high-grade natural raw materials and advanced preservation techniques. This results in higher retail prices, limiting mass-market adoption
• Another challenge is the lack of standardized regulations governing the labeling and certification of herbal pet care products. Many brands claim “natural” or “organic” status without meeting international quality standards, leading to consumer skepticism and market inconsistency
• Moreover, some pets may experience allergic reactions to certain essential oils or herbal ingredients, making it crucial for manufacturers to ensure proper testing and dermatological safety validation
• Addressing these challenges through cost-efficient sourcing, product standardization, and transparent certification processes will be essential for maintaining consumer trust and driving sustainable growth in the herbal pet shampoo market

How is the Herbal Pet Shampoo Market Segmented?

The market is segmented on the basis of animal type, treatment type, and application, and distribution channel.

• By Animal Type

On the basis of animal type, the herbal pet shampoo market is segmented into cats, dogs, birds, horses, and others. The dogs segment dominated the market with the largest revenue share of 48.6% in 2024, driven by the rising global pet dog population and growing awareness of pet hygiene and skin health. Dog owners increasingly prefer herbal formulations that prevent itching, odor, and fleas without harmful chemicals.

The cats segment is projected to witness the fastest CAGR from 2025 to 2032, owing to the growing number of cat adoptions in urban households and demand for gentle, non-irritating products suitable for sensitive feline skin. The increasing introduction of cat-specific herbal shampoos further supports this trend.

• By Treatment Type

On the basis of treatment type, the herbal pet shampoo market is categorized into moisturizing or dehydrating, cleansing, anti-itching, anti-dandruff, anti-flea and tick, and others. The cleansing segment accounted for the largest market revenue share of 36.9% in 2024, as consumers prioritize shampoos that effectively remove dirt and odor while maintaining coat shine and softness. These shampoos are widely used in both commercial grooming centers and household care.

The anti-flea and tick segment is expected to register the fastest growth rate during 2025–2032, driven by the increasing prevalence of parasitic infections in pets and the rising preference for chemical-free, herbal-based repellents that are safe for frequent use.

• By Application

On the basis of application, the herbal pet shampoo market is segmented into commercial and household. The household segment dominated the market with a market share of 59.3% in 2024, attributed to the increasing number of pet owners performing at-home grooming routines. Convenience, affordability, and growing availability of herbal shampoos in retail and online platforms drive this demand.

The commercial segment is anticipated to witness the fastest CAGR from 2025 to 2032, fueled by the expansion of professional pet grooming salons, veterinary care centers, and pet spas globally. These establishments are increasingly adopting herbal formulations to meet customer preference for natural and sustainable products.

• By Distribution Channel

On the basis of distribution channel, the herbal pet shampoo market is segmented into supermarket, e-commerce, and others. The supermarket segment held the largest market share of 45.8% in 2024, driven by the easy product accessibility, brand visibility, and growing consumer preference for in-person purchases in established retail outlets. Supermarkets offer various product ranges and promotional discounts, attracting frequent pet owners.

The e-commerce segment is projected to grow at the fastest CAGR during 2025–2032, supported by the rapid digitalization of retail, doorstep delivery options, and the popularity of online pet care platforms. The rise of D2C brands offering organic and customized pet grooming solutions further accelerates this growth.

Which Region Holds the Largest Share of the Herbal Pet Shampoo Market?

• North America dominated the herbal pet shampoo market with the largest revenue share of 40.3% in 2024, driven by the rising number of pet adoptions, increasing awareness of pet hygiene, and the growing preference for natural, chemical-free grooming products
• Consumers in the region highly value organic and plant-based pet care formulations, which are perceived as safer and more effective for pets with sensitive skin or allergies. The strong presence of premium pet care brands and growing expenditure on pet wellness further support market growth
• The region’s robust retail network, expansion of e-commerce platforms, and preference for sustainable, eco-friendly packaging are also contributing to the widespread adoption of Herbal Pet Shampoos across both household and commercial grooming applications

U.S. Herbal Pet Shampoo Market Insight

The U.S. herbal pet shampoo market captured the largest revenue share of 82% in 2024 within North America, driven by the country’s high rate of pet ownership and increasing consumer spending on premium grooming products. The growing popularity of herbal and hypoallergenic formulations is shaping product innovation, with brands emphasizing cruelty-free and vegan ingredients. In addition, the rise of e-commerce and direct-to-consumer (D2C) channels such as Amazon and Chewy has made specialized shampoos more accessible nationwide. Increasing awareness regarding pet dermatological health is expected to further boost product demand in the coming years.

Europe Herbal Pet Shampoo Market Insight

The Europe herbal pet shampoo market is expected to expand at a steady CAGR throughout the forecast period, supported by growing pet humanization trends and stringent regulatory standards promoting the use of safe, natural ingredients. European consumers are increasingly adopting eco-certified and dermatologically tested herbal products for pet grooming. The region also benefits from a well-developed retail ecosystem and the rising number of boutique pet salons emphasizing sustainable grooming practices. Increasing demand across countries such as Germany, France, and Italy is propelling regional growth in both residential and professional pet care settings.

U.K. Herbal Pet Shampoo Market Insight

The U.K. herbal pet shampoo market is projected to grow at a notable CAGR during the forecast period, fueled by an expanding pet population and the strong influence of pet wellness trends. The increasing awareness of the harmful effects of synthetic chemicals is leading consumers to prefer herbal and vegan-based shampoos. In addition, the growing penetration of online retail platforms, along with product innovations from domestic and international brands, is significantly supporting market expansion. The emphasis on sustainability and biodegradable packaging further complements this growth trajectory.

Germany Herbal Pet Shampoo Market Insight

The Germany herbal pet shampoo market is expected to witness consistent growth during the forecast period, supported by the country’s rising inclination toward organic pet grooming products and strict consumer preference for environmentally friendly solutions. German consumers prioritize herbal shampoos that offer coat conditioning, odor control, and skin nourishment without synthetic additives. The country’s focus on sustainable manufacturing and product transparency is encouraging local producers to develop eco-labeled shampoos, expanding market opportunities across both retail and veterinary grooming channels.

Which Region is the Fastest Growing Region in the Herbal Pet Shampoo Market?

The Asia-Pacific herbal pet shampoo market is poised to grow at the fastest CAGR of 9.8% from 2025 to 2032, driven by rapid urbanization, rising disposable incomes, and increasing pet ownership in emerging economies such as China, Japan, and India. The growing influence of Western pet care trends and the availability of affordable, herbal-based grooming products are significantly expanding the regional consumer base.

Japan Herbal Pet Shampoo Market Insight

The Japan herbal pet shampoo market is gaining momentum due to the country’s strong focus on pet health and hygiene. The market growth is driven by premiumization trends and the adoption of herbal products that cater to sensitive skin and coat conditions. Japanese consumers increasingly prefer mild, fragrance-free formulations that align with high safety standards. The rise in single-person households and aging pet owners further promotes demand for convenient, easy-to-rinse products available through online and specialty retail channels.

China Herbal Pet Shampoo Market Insight

The China herbal pet shampoo market held the largest market revenue share within Asia-Pacific in 2024, supported by the country’s rapidly growing pet population and expanding middle-class consumer base. The increasing availability of locally produced, affordable herbal shampoos is driving adoption among urban pet owners. Moreover, government initiatives encouraging the production of sustainable and safe personal care products extend to the pet grooming sector. With domestic brands expanding into international markets and a rising focus on pet wellness, China is expected to remain a key contributor to the region’s overall market growth.

Which are the Top Companies in Herbal Pet Shampoo Market?

The herbal pet shampoo industry is primarily led by well-established companies, including:

• Urban Pet House (Australia)
• WAHL (U.S.)
• Herbal Pet Supplies (U.S.)
• Groomer's Choice (U.S.)
• VET'S BEST (U.S.)
• Central Garden & Pet Company (U.S.)
• Cloud Star (U.S.)
• Vet-kem (U.S.)
• Ban Leong Shell Products Sdn Bhd (Malaysia)
• OUAI HAIRCARE (U.S.)
• 4-Legger (U.S.)
• Petpedia Private Limited (India)
• Logic Product Group LLC (U.S.)
• Petveda (India)
• The Himalaya Drug Company (India)
• Petco Animal Supplies, Inc. (U.S.)
• World For Pets (Australia)
• NexPet Co-op (U.S.)
• SnergyLabs (U.S.)

What are the Recent Developments in Global Herbal Pet Shampoo Market?

• In April 2025, NEO Corporate Public Company Limited announced the launch of LovliTails, a revolutionary pet care line built on a Pet-Centric Natural Solution concept. Designed for modern pet parents who prioritize pet humanization, LovliTails provides high-quality, safe, and gentle grooming products made with natural ingredients to support pets’ physical and emotional well-being. This launch highlights the company’s commitment to innovation and the growing global trend toward natural and holistic pet care solutions
• In November 2024, LolaVie introduced its first pet product, the Puppy Love Dog Shampoo, expanding the brand’s portfolio beyond human haircare. Founded by Jennifer Aniston in 2021, LolaVie developed this gentle and nourishing formula after years of testing, ensuring it meets the same premium quality standards as its haircare line. This product launch marks LolaVie’s strategic entry into the pet grooming market, reflecting rising consumer demand for celebrity-driven, natural pet care products
• In June 2023, Earthwhile Endeavors, Inc. launched a Shea Butter Shampoo formulated specifically for cats and dogs with sensitive, allergy-prone, and dry skin. The shampoo focuses on dander care and moisture repair, offering a soothing and hydrating grooming experience for all breeds. This launch reinforces the brand’s dedication to providing specialized, natural grooming products that cater to pets with specific dermatological needs
• In April 2023, Petco Animal Supplies, Inc. unveiled its Clean Grooming initiatives, expanding its clean grooming product and service offerings across over 1,350 Petco Care Centers, as well as through its website and mobile app. The initiative features shampoos, conditioners, and balms made with natural and non-toxic ingredients. This move underscores Petco’s leadership in promoting eco-friendly and health-conscious grooming practices within the pet care industry

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