- In May 2024, SAMSUNG unveiled its latest refrigerators featuring AI energy-saving technology and AOD technology, which bring enhanced efficiency and innovative display capabilities to the home appliance market. This move demonstrates Samsung's dedication to integrating advanced technologies, ensuring smarter energy use and an improved user experience, making daily operations more efficient and environmentally friendly for consumers while elevating the functionality of modern kitchens
- In September 2022, LG Electronics introduced the MoodUP refrigerator, which comes with a unique feature of color-changing LED door panels. The refrigerator allows users to choose from 22 colors for the upper panels and 19 colors for the lower ones, offering a customizable, visually striking appliance. In Addition, it includes integrated speakers for music, blending innovative design with functionality for an enriched kitchen experience
- In September 2022, Liebherr launched the Liebherrparts store to enhance customer service by providing a seamless online experience. This user-friendly platform offers easy access to OEM parts, manuals, and accessories, ensuring quick, reliable support for Liebherr appliance owners. The website’s intuitive design and real-time information make it easier for customers and partners to find necessary components and enhance the overall service experience, reinforcing Liebherr’s commitment to customer satisfaction
- In May 2022, Whirlpool Corporation opened its new marketing office, ‘WoW Studios,’ in North America, designed to showcase the company’s broad portfolio of home appliance brands, including JennAir, KitchenAid, and Maytag. The office aims to display innovative designs and products while offering a space for brand experiences, consumer engagement, and partnerships. The move reflects Whirlpool's commitment to staying at the forefront of innovation and customer relationships in the home appliance sector
- In May 2021, Electrolux AB selected seven partners to showcase their product portfolios, including refrigerators, in an innovation program aimed at enhancing home appliance technologies. This collaboration demonstrates Electrolux's commitment to innovation and its focus on delivering cutting-edge solutions to the market. By working with selected partners, Electrolux seeks to further elevate the functionality, energy efficiency, and consumer experience in modern home appliances
- In March 2021, Samsung introduced the 4-Door Flex Series refrigerators, equipped with Family Hub technology, stainless steel design, and smart automated features. These refrigerators integrate advanced functionality, such as smart apps and personalized content, offering seamless connectivity with family members. Samsung’s innovation in this range allows for more organized storage, customized temperature settings, and a user-friendly interface, reflecting the brand's commitment to enhancing the modern kitchen with technological advancements
