- In April 2023, Lexus partnered with The&Partnership to launch a unique NFT collection for its "Stay Ahead" campaign, featuring hoverboard-themed digital art. This collaboration aimed to blend luxury automotive design with digital innovation, targeting a tech-savvy audience. The NFTs were part of an interactive "Crack the Case" game, offering exclusive country-themed hoverboard NFTs as prizes. The initiative not only increased engagement with younger consumers but also positioned Lexus at the forefront of the Web 3.0 marketing landscape link
